Calvin Klein is using plus-size models to reinvent its brand

[Family Lives Matter]

Fat people look sloppy in clothes for the most part (based on what were used to seeing) this has the complete opposite affect for the average consumer I imagine

 

[Heafcliffe]

That's a big woman

That’s two pluses

Bet they had to pay extra for that plus sized billboard too

 

[010101]

everyone is a customer*

 

[Ya?]

I hate that ad...i was discussing this with other BW and how insulting they only choose a black woman as obese and all the other people in the ad are slim.

Not even a shapely BBW at that.

 

[ba'al]

Chubby chasers gonna start posting up at Calvin Klein stores.

 

[KENNY DA COOKER]

WTF IS SHE COMPLAINING FOR?

She got MAD cause NY POST referred to her as a Plus Sized Model and article title didn't reference her as being a Rapper?!?

Smh...this is the Best publicity she could get ..why is she mad?!!?

The POST could have said

"CALVIN KLEIN was WRONG FOR PUTTING THIS BIG AZZ B1TCH ON A BILLBAORD'


I tell ya people just get offended over anything

#sticksandstones

 

[Ain't That Something]

WTF IS SHE COMPLAINING FOR?

She got MAD cause NY POST referred to her as a Plus Sized Model and article title didn't reference her as being a Rapper?!?

Smh...this is the Best publicity she could get ..why is she mad?!!?

The POST could have said

"CALVIN KLEIN was WRONG FOR PUTTING THIS BIG AZZ B1TCH ON A BILLBAORD'


I tell ya people just get offended over anything

#sticksandstones

Normally I would agree but I kind of feel where she coming from. The article is co descending as fukk. Even I felt like they werr using her as a black woman to push this passive aggressive fat acceptance thing

 

[feelosofer]

Still a fairly untapped market.

 

[Koba St]

I speak my truth in my Calvins. Wtf does that even mean

 

[B86]

I love big girls but come the fukk on...she could at least have been attractive...

 

[TEH]

That’s two pluses

That is a whole equation

 

[humminbird]

Time to short Calvin Klein. When they do this they’re losing profits.

 

[Spectre]

Why do they market the ladies that don't carry it well? There ARE attractive plus size women out there

It's always gotta be this type and if I don't accept her "truth", I'm wrong?

What is her truth btw? Being plus size is not a truth.

They're never gonna do this for men. Imagine plus size male models with hanging guts. What? U don't accept his truth, u b*stard lol

 

[flea]

It makes me not want to wear Calvin Klein. Looks like some big and tall ad.

 

[director_of_bands]

she's big and tall section status FOH with the plus size jargon