Only way Jay can actually fall off forreal is if a few of his major investments like Aspiro or Roc Nation, Roc Nation Sports or something else goes sour and he starts losing MASSIVE AMOUNTS of money. If B leaves him, that may hurt too....but Jay has been in the top tier too long to lose. He's a master at the game of success. No matter what people's opinions of him creatively or musically are, he will always make the most strategic moves to keep his name holding weight, and also able to rhyme cleverly about it to make most people still go

and
At this point Jay is moving less like a rapper and more like a businessman and politician. I think he will always rap, but he's reached a maturation in his career that most will never see and it's way beyond falling off. He sheds certain facets of his identity and replaces them with new, updated and revised versions that still can be used with his original hustler persona/blueprint. /thread