Jeff always had an innate charisma that drew fans to him even if many saw him as a spot monkey who didn't have much mic skills.
Matt being more talented(debatable) doesn't mean the fans will be into you. It's all about who the fans connect with at the end of the day. Jeff always stood out, popped the crowd and moved hella merch in his singles run.
Matt found his stride as Broken Matt, but before this, you'd be hard pressed to find majority going Matt>Jeff.
Now, we probably can agree that Matt is > Jeff when it comes to reinventing himself successfully.
I don't remember Jeff's Willow being super over and other than that, he's pretty much been Hardy Boys' Jeff for decades.
Matt has had a few gimmick changes of varying successes.
It will always be Jeff>Matt for me, but that's more personal preference and partially nostalgia
