You're right I was referring to the "sold out" aspect of your post, it made it seem like what they did was a bad thing (besides the fact that they're culture vultures and whatnot). Rap/hiphop was just the inspiration and sort of beta/prototype to prove the concept. That's how startups work though. You start off hyperfocued on a specific niche and then you expand the features/offerings from there. Like how facebook was you for college students with .edu emails and then they expanded it soon after from there.It might still be but they've could've easily annotated news articles, musicals, or anything text related. Instead they started with Hip-Hop.



