That's not how it works lol. They get artists like Yachty, Joey Badass, etc. on the show because they're a professional publication and they have the connections + standing to be able to contact those artists' publicity teams and get them on the show. And without red carpet passes, you don't get the infamous Migos interview or content over something like BET Awards weekend.
meanwhile, artist like lil boaty has streamed on twitch with akademiks several times. that migos interview, while funny, has caused real street problems for joe. its only good for complex ratings, not the real people involved.
And yes, it is "hard" to "rent a studio and hire some editors", you need to set up a company to do that, establish payroll, find and hire experienced people who would rather be working at a large publication like Complex, etc. You know how many producers, editors, interns probably work on the Everyday Struggle show? In order to get together news for the day, put it all together for them to talk about, set up that studio, make sure the audio and equipment is good, setup the cameras, get in touch with guests and their publicists, catering, graphics and videos and whatnot, making sure videos are uploaded on time, etc etc etc. It's a fukking operation like any TV show.
bruh, its real work but not impossible. i watch several youtube shows with similar production value. a small team of 6 or so people can get the job done.
It's not just about numbers, Budden and Ak obviously get numbers. It's about platform, no different from anything else in the world. Now I'm not saying Budden and Ak couldn't go do this independently and be successful with it, but they would have a lot of things to consider in order to that
they’d mainly have to consider if taking a pay loss would be worth owning their own platform and brand in the future, that’s it. people go where the popularity is at. that goes for sponsors, record labels, and interns/employees. they dont need complex to get their own thing popping at all.
and even if they didnt want to start from the ground up. theres other platforms im sure that would love to accommodate them

dap + rep sir.

