The first of 40 U.S. Bad Axe Throwing venues to reopen since widespread shelter-in-place orders were issued across the country was in Atlanta on Friday. Bad Axe CEO Mario Zelaya expected business to be bad, maybe 10% of the hundreds of customers he would expect to see throw axes and drink beer on a typical weekend. “That was the worst-case scenario, especially with all the marketing we did,” Zelaya said. “The reopening weekend was a disaster. We had two customers all weekend."
Marketing ain't cheap. Not to mention Utilities. And they only managed... two.
But then again, and this is just me, but I don't see the appeal of going to a joint where you drink beer and throw an axe for primary entertainment.




