Damn Disney already permanently shutting down that Star Wars hotel that was built less than 2 years ago

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Who the hell thought a $1,200-$2500 a night Star Wars themed hotel would be successful
:dahell:



The High-Flying Death Of Disney’s Star Wars Hotel​

Walt Disney World’s $2,500-a-night Galactic Starcruiser went from hyperdrive to a $300-million write-off in a little over a year. The inside story of how the Empire swung for the fences—and struck out.​

Suzanne Rowan Kelleher06:30am EDT
The High-Flying Death Of Disney’s Star Wars Hotel


OnMay 18, when Disney announced that it was shutting down its ambitious Star Wars-themed Galactic Starcruiser hotel in Orlando at the end of September, just 19 months after opening, company executives did not immediately elaborate on what went wrong, framing the closure as merely “a business decision.”

A somewhat fuller explanation came four days later. Speaking on May 22 in Boston at a J.P. Morgan investor conference, Disney parks chairman Josh D’Amaro stated the obvious: “It didn’t perform exactly like we wanted it to perform,” he said. “Despite the fact it was a never-before-seen experience and raised the bar, we thought it was time to sunset this in September.”

D’Amaro told conference-goers that Disney would accelerate depreciation on the Galactic Starcruiser by up to $150 million in each of the last two quarters of 2023. In other words, one of Disney’s grandest, most innovative experiments will end up a $300-million write-off.



The High-Flying Death Of Disney’s Star Wars Hotel
 

rabbid

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They got alot of expensive hotels out there.. this was the role playing joint tho with small ass rooms, aint nobody trying to do that after blowing a bag. We tryna lay up in a large room and chill between parks. They fukked up thinking the super nerds would sustain it especially given there hasnt been a classic movie in years.
 
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They got alot of expensive hotels out there.. this was the role playing joint tho with small ass rooms, aint nobody trying to do that after blowing a bag. We tryna lay up in a large room and chill between parks. They fukked up thinking the super nerds would sustain it especially given there hasnt been a classic movie in years.

The vast majority of people who can afford a $2500 hotel aren’t looking to spend that on a galactic themed hotel without a pool and gym. They expect certain luxuries and accommodations with that price tag.
 

King

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A psychopath would burn 1 million dollars to just make 1 dollar in profit.

Modern executive suite in a nutshell.
 

levitate

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Imagine me paying for that even if I had the money for it.

Should have just made a pared down version of it that actual, normal families could afford.
 

Luke Cage

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I wonder why they didn’t price drop instead of just closing it
yeah i'm nerdy enough to have gone if it was cheaper. but at those prices rather have a room with a nice view and amenities, then a fake window computer screen showing outer space. which basically means no real windows in your rooms.
 
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