If Fox pans out he's really, really marketable. Was watching some videos of him on YT, personality wise dude is extremely relatable. If you didn't know any better you'd never think he was about to be an NBA player, dude has an aura of humbleness and "regular guyness" that's extremely hard to dislike--he spends his interviews talking about his love for videogames and anime and sounds like a dorky ass kid. But on top of that, no homo, he's a good looking dude too. And an exciting player to watch. Cash cow right there.