TrueEpic08
Dum Shiny
Championships aside, his booking was always been suspect
They never made you feel like he was a real threat to Cena, he lost multiple times to edge and christian for the title which made him look like a goof, they took away his gimmick for no reason, his cross armbreaker wasnt protected against the bigger stars, when he was a babyface they put him in a program with super patriotic zeb knowing damn well majority of the audience are on theirand they wondered why he couldnt get over as a babyface
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Him not going over Edge was really the beginning of the end for Del Rio.
They had a chance to really cement him as a top level heel by having him beat Edge in an important WrestleMania match, then build him on SmackDown throughout the summer of 2011. What happens instead? He loses in the opening match, Edge retires, Christian beats him at the next PPV (the right decision at the time), then, instead of feuding with Christian over the belt and getting heat for being the guy that beat Edge's best friend, he's shoved out of the way for Orton's 10 millionth title reign.
Awful missed opportunity. Then they compound it by having him beat CM Punk for the belt at SummerSlam and contribute to putting the breaks on his megapush.
Followed by a feud with Sheamus that was so awful it killed both guys as top level stars.
Followed by an utter botch of a face turn, then a heel turn that did absolutely nothing for him. 
Now that I really look at it, as dull as the guy could be, WWE really fukked up some golden opportunities to help Del Rio out. No wonder he wanted to go back to Mexico by 2012.
and they wondered why he couldnt get over as a babyface
Oh well
at Del Rio (allegedly) slapping people.




