So lets run down this for the unintelligent
We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and
organic content (aka not sponsored ads) on Instagram.
The business tools provide value to brands in three main areas:
Account insights allows businesses to see how they’re increasing brand awareness on Instagram
through impressions, reach, and engagement (aka analytics
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Ad insights shows the performance of paid campaigns with brand analytics (impressions, reach, and frequency) for each individual ad delivered to the target audience
Also, brand marketers will be able to better understand the best time of day to post a photo or video.
Whether you’re an advertiser working on the concept for your fall campaign,
or a small business posting engaging photos and videos to your feed (more non sponsored content
), we want to thank you for being an important part of the creative Instagram community.
All someone would need to know where exactly the traffic is coming from is Google Analytics
