I hate when people talk about someone "saving hip-hop." The shyt doesn't need saving. We have Drake, Wale, Kendrick, Cole and plenty of other dope artists.
If all the struggle freestyles that dropped over the last couple of days = saving hip-hop, then let this shyt die.
For real.. Kendrick ain't saving hip hop lol he just has a lot of people that support him which is what is lacking.. SUPPORT
hip hop doesn't need saving. hip hop is fine. and before we get the competitive nature back, i think support needs to be there first. if anything these ole "hip hop is dead" "hip hop needs saving" types are the ones lowkey not doin shyt for what they feel needs to be "saved".
instead of seekin artist that are more along the lines of something they like, they just hate and hate and hate. i'll even go as far to say they're just casual rap fans mad as hell 90s esque or lyrical hip hop isn't being fed to them.. they actually have to do a little bit of work to find music they like instead of turning on the radio and it's right there. if more of these so called "hip hop" heads put the effort into finding something they deem is more worthy and supporting artist, then the industry wouldnt be completed flooded with the music artists we have now. (which is a major improvement from the ring tone rap time period). there's a decent balance, but not a big enough gap in terms of what separates it.
the reason artists like cole, kendrick, future, wale, drake, asap have taken over is because they have a fan base that supports them.
hip hop needs support more than it needs competition.
that's just my opinion, tho.. ya know.