Did the rise of Ashanti kill R&B and turned it into whispering pop&b?

[Surreal]

The platinum blueprint of If I Ruled The World did that....

 

[TheNig]

It seems like when she blew up, record companies tried to emulate her sound. You no longer had to have a great singing voice. It was all about sing along melodies and hooks. Then you had Ja Rule singing as well.
J Lo blew up as a result. And the genre was never the same commercially. You had Beyonce go solo and literally dominate the vocal aspect of R&B for 2 decades.

Of all the singers to blame, you blame Ashanti...

 

[King Harlem]

No: (1) Rap music killed R&B the most, followed by (2) the decline of the Black church.

 

[Hathaway]

It seems like when she blew up, record companies tried to emulate her sound. You no longer had to have a great singing voice. It was all about sing along melodies and hooks. Then you had Ja Rule singing as well.
J Lo blew up as a result. And the genre was never the same commercially. You had Beyonce go solo and literally dominate the vocal aspect of R&B for 2 decades.

 

[Ethnic Vagina Finder]

J Lo came out before Ashanti, "Waiting for Tonight" was a big J Lo song in the late 90s before anyone knew who Ashanti was.

1999 to be exact. But J L wasn't considered R&B.
1999, you had Lauryn Hill's debut, Joe, Jagged Edge, Case, Ginuwine, 702, TLC was still poppin, Destiny's Child, Donell Jones.. etc.
By the time Ashanti's 3rd album dropped in 2004, you had Alicia Keys who was already established, Christina Millian (Who is in the Ashanti bucket), Ciara (Ashanti bucket), Anthony Hamilton, Brandy (who didn't make another album for another 4 years), and that's pretty much it.
And Ashanti didn't drop again until 2008 and by then the genre as a whole was dead.

 

[StarClout]

This thread ain’t it OP

 

[Ethnic Vagina Finder]

Of all the singers to blame, you blame Ashanti...

Record labels were literally looking for new artists that sounded like Ashanti. This was well known back then How old is the forum?

 

[Ethnic Vagina Finder]

This thread ain’t it OP

It's fact. Record labels started trying to find the next Ashanti after she blew up. You can google it.

 

[papa pimp]

i mean janet whispered, no? and no one would question her catalog. sade? or are we talking non alternative rnb?

 

[Ethnic Vagina Finder]

i mean janet whispered, no? and no one would question her catalog.

But how many other singers were out during her prime in the 80's and 90's
I'm not saying Ashanti was the ONLY R&B singer dropping songs. I'm saying after she dropped, record labels were making a conscious effort to sing artists that looked and sounded like her.

 

[King Harlem]

Record labels were literally looking for new artists that sounded like Ashanti. This was well known back then How old is the forum?

I think you may have worded this wrong. R&B dying had nothing to do with Ashanti. I think what would've been a more interesting premise would be if Ashanti is responsible for the whispering pop & b we currently have?

 

[Tasha And]

It seems like when she blew up, record companies tried to emulate her sound. You no longer had to have a great singing voice. It was all about sing along melodies and hooks. Then you had Ja Rule singing as well.
J Lo blew up as a result. And the genre was never the same commercially. You had Beyonce go solo and literally dominate the vocal aspect of R&B for 2 decades.

J-lo blew up before Ashanti.

In fact J-Lo and Ja Rule popped off before Ashanti.

 

[Ethnic Vagina Finder]

I think you may have worded this wrong. R&B dying had nothing to do with Ashanti. I think what would've been a more interesting premise would be if Ashanti is responsible for the whispering pop & b we currently have?

No. At the time, when she came out, Murder Inc was dominating. Hip Hop's merge with R&B was already done. But you still had an emphasis on vocals. Ashanti changed that. It became more about the look and harmony and less about vocal ability. Based on who was being signed and the acts being put out after 2002 - 2004 circa, shyt changed. And the previous era still had a niche because there was no other alternatives. Eventually R&B and Hip Hop became meshed into 1 category.

 

[FunkDoc1112]

Unbanned and right back with the terrible threads

 

[Ethnic Vagina Finder]

J-lo blew up before Ashanti.

In fact J-Lo and Ja Rule popped off before Ashanti.

That wasn't an R&B album