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As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’ - IGN
Gearbox chief Randy Pitchford has responded to a fan who expressed concern about the prospect of paying $80 for Borderlands 4, saying: “if you’re a real fan, you’ll find a way to make it happen.”
Unsure of the price, and it's not his call
Last week, during a PAX East panel, Pitchford insisted that he didn't know the Borderlands 4 price but refused to rule out $80.
"I'll tell you the truth. I don't know. That is the truth. I'll hit it straight on. It's an interesting time," he said.
"On one level, we've got a competitive marketplace where the people that make those choices want to sell as many units as possible and they want to be careful about people that are price-sensitive. There are some folks who don't want to see prices go up, even the ones deciding what the prices are.
Take-Two Boss is open to $80
In a recent interview, IGN asked Take-Two boss Strauss Zelnick if the company would go to $80 for its games. Zelnick wouldn't say either way, but did say consumers would be "willing to pay for the very best."
"I have said for a long time that we offer enormous value and that that's our job," Zelnick said. "Of course, we certainly believe that compared to other forms of entertainment, whether that's movie tickets or live events or streaming services, the value for our entertainment that we offer is just astonishing, and it's our job. It's our job to deliver much more value than what we charge. That's our goal. We think consumers are willing to pay for the very best. It's our job to make the very best."