FruitOfTheVale
Superstar
Over twenty-five years ago.
Yes once upon a time I don't doubt he was independent. But all that independent talk in his raps and mostly from fans is bullshyt. All the songs that everyone remembers him for and just about everyone who's heard of him is from an era where he was signed to a major label. All the new fans he gained during the hyphy movement came from a smash hit record that was cosigned by Lil John (who was super hot at the time) and had major label promotion and marketing.
It was the number 1 record on 106 and Park and MTV. His second single "U and Dat" was another smash hit record which featured T-Pain, who was the hottest artist at the time. Sway did a mini-documentary on the bay around that time. All eyes were on the SFBA and E-40 capitalized off of it like a major widely recognized artist should. No doubt My Ghetto Report Card had a much larger advance than his other albums.
This logic that E-40 is somehow an independent underground rapper who has mainstream appeal by word of mouth is fabrication. E-40 is a mainstream rapper who happens to be from the bay, that never made music who's quality matched the Jay-Z's, Tupac's, Nas', Nelly's, and whoever else of his era. So he relegated to a somewhat regional and underground presence by default. It's like saying Nelly is independent now because only Saint Louis is listening to him at this point, or that Slim Thug is independent; no, you just fell off.
E-40 never fell off like Slim Thug or the rest of the "whoever elses" of his era though. He's had an incredibly consistent following the entire time he's been around and its actually grown the longer he's been rapping. "Tell Me When To Go" was his biggest single but he's had and been featured on a whole catalog of big singles since then.
His career never reached Jay-Z or Nas's level because he was never as accessible as either of them. He has a unique style and he's unapologetic about it (and his fans love him for it), the end. Even more than that, unlike the Slim Thugs of the rap game he actually has substance underneath his aesthetic and that's what his fans are still coming back for 30 years later. His last few triple discs have been more mindless than the rest of his music catalog and if anything that's the only error he's made in this stage of his career. He brought the substance back on his last EP, hopefully he continues to do so on his future albums.
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