Do you think Hov doesn't want to drop another album because he's afraid his sales will brick?

[Xecutioner]

I doubt Hiv is going to brick at this point of his career. I think he needs to be inspired like with 4:44 albums.

 

[BK The Great]

I doubt Hiv is going to brick at this point of his career. I think he needs to be inspired like with 4:44 albums.

At Hiv

 

[Cladyclad]

Hov in the building!!!!!!!!

Judging the reaction of this crowd

500k first week


Y’all die

 

[ISO]

Bro, we know you love Jay-Z, but, that was on the back on huge divorce/cheating drama and behind Beyonce's whole rollout.

4:44 was basically the sequel.

I'm not one of those "Jay-Z is only Jay-Z because of who he's married to" types, but, a new Jay album ain't selling 250k-400k.

Ya’all dragging that Beyoncé shyt that’s not why people tuned into the album.

He caught people attention with Story of OJ shyt 4:44 arguably has the greatest videography of any album in hip-hop history real talk.

It’s just a dope ass well packaged album that resonated and got people talking which is hard to do in this era.

 

[Cladyclad]

 

[Awesome Wells]

People on the outside like to guess why he's not dropping. That's senseless.

During the AWT sessions, a couple years ago, he said he needs to feel inspired to sit and work on new music. That's all he talks about in the studio. Last thing he has to worry about at this stage in his career, is sales. He's mastered how to move when and what he wants and how to trend and go viral for just feature verses.

He's more focused on other sh*t today. And it may be hard for people to accept, but a lot of these dudes who make way more bread away from music, don’t spend all their time thinking about Hip Hop, after they've already been crowned as GOAT's and legends. This culture doesn't do sh*t for them at this stage of life they're in. So they're not worried about "how they look" this late in their lives. This ain't 20 years ago. They've reached every height the game has to offer. Anything they choose to do now musically, is just for fun, and it's a bonus for us. They don’t need to do it anymore.

 

[THE 101]

In terms of can he get the same numbers. I don’t know and don’t care to be honest. In terms of can he still put together a great album.

I think Jay can do it. He just gotta find the angle. I think if you just go the I’m rich and here’s some inspiring quotes route. That’s not gonna cut it over a whole album.

But you can find a lane. I thought Jay was great on A Written Testimony with the whole Five Percenter angle but same time doesn’t come off as authentic.

Don’t want to bring Nas into it really but he is an example of having a few themes in your music at 50 and rich and still having stuff to rap about. Nostalgia/ reminiscing on old times + trying to inspire people and yeh talking about how successful you are + general braggadocio raps about your MC skills . Jay can do all those although he isn’t as strong on the nostalgia type rhymes.

Whether he’s inspired to do that I’m not sure.

I dunno I think one of the problems with Nas' recent run is how limited the subject matter is....every song is just some reminiscing shyt about Queens and the industry sprinkled with some money talk. It's getting very tiresome. One album I'd accept it, but 5 albums c'mon now

 

[Cladyclad]

Free

 

[DontEemTry]

No two rappers ever promoted "sales" and "awards" as the metric for greatness more than Jay and 50..

That's why when Drake eventually passes Jay as the mainstream consensus for GOAT he only has himself to blame.

If we going by that logic Em is a better choice. At least he wrote his own shyt.

 

[up in here]

Jay wouldn’t brick. Anything he drops would sell. I think he is more afraid of fukking up and dropping trash. He doesn’t want another MCHG situation to be the last album of his career.

4:44 was good enough to retire on.

 

[Sauce Dab]

It’s so obvious what this thread is really about. This has nothing to do with Jay and everything to do with Nas going plastic every time he releases something now. Nas stans keep trying to make excuses saying “it’s just for the love of the game now “ which is true but you can tell seeing these low sales is eating Nas stans up inside

 

[Mac Ten]

Jay-Z has rapped about everything since I was a kid

- Smashing Nas' baby Mom and leaving the condoms on the baby seat

- Random Jaz-O jabs

- Basquiat

- Losing 92 Bricks so that he fell back

- Blue Ivy

- His life as a hustler

- Reusing and recycling every Biggie line

If u heard one Jay verse, u heard em all.


Youre better off buying/streaming his old stuff.

Hopefully, Jay can unearth a lot of unreleased songs. I know Jay has like 50 HDDs of songs collecting dust somewhere.

 

[Mac Ten]

Jay wouldn’t brick. Anything he drops would sell. I think he is more afraid of fukking up and dropping trash. He doesn’t want another MCHG situation to be the last album of his career.

4:44 was good enough to retire on.

The Carters album flopped...

MCHG came out too early. Maybe if it came out nowadays, it would be more appreciated.

It took some years for folks to appreciate Drill.

 

[Mac Ten]

Nah I really thinks it’s because he’s afraid to be outsold by Boosie in the south.

Boosie never even went Gold...

Its funny because Boosie stayed complaining about album sales since the Bad Azz album.

 

[Formerly known as...]

Jay probably has about 2-3 album worth of stuff ready to go, I imagine he stays laying down shyt and it just hasn't been released yet. B on her world tour and once that is done he will probably look to drop some new shyt.