Ppl in this generation belive Jordan to be the greatest. Older ppl from the past generation will tell u Kareem was the greatest, or how two generations ago, Russell was the greatest, etc. Jordan was great no doubt, but some will tell ya he ruined basketball. Same sorta thing w/ hip-hop. This generation crowns Biggie and Pac, yet Rakim and Kane arguably were better(@ the very least), and trashes this generation's rappers for talkin' bout the same shyt they did. Not to take away from their talents, but as great as Christopher and Lesane were, they ultimately helped to contribute to the mess that hip-hop is now.
I understand your analogy but I disagree in terms of Basketball. What you forgetting to add is that during MJ era even though he has 6 rings those superstars of his time were amazing and will be remember forever without the media technology and international appeal these so-call superstars have now. MJ in a sense didn't ruin anything but David Stern and executives did.
The NBA is trying to find that next superstar and pushing players who in the previous generations wouldn't be the 8th man off a team bench. These players don't know footwork etc... Lebron a prime one but just pure dunking or scoring.
What makes Durant/Lebron etc... so great?
People will always remember a MJ no matter how you spend it because of his appeal he did nothing different to Magic or Wilt/Kareem but make sneakers, commercials and endorsements. He will live forever.