The record producer Jimmy Iovine and his business partner Dr. Dre have a keen eye for talent. After all, Mr. Iovine discovered Dr. Dre when he was just Andre Young, and between them, the two have jump-started the careers of stars ranging from Lady Gaga to 50 Cent to the Black Eyed Peas.
Now they think they can help create the next Steve Jobs.
The music moguls, who founded the wildly popular Beats headphone business, are giving $70 million to the University of Southern California to create a degree that blends business, marketing, product development, design and liberal arts. The gift is relatively modest, as donations to universities go. But the founders’ ambitions are lofty, as they explained in an interview Monday in the elaborate presidential dining room on the lush U.S.C. campus.