On investing in quality videos similar to the early 2000s:
If [artists] could, they would [invest money in videos.] Some of them are like that. I just did a video with Drake and he did that. He spent some money and he wanted to make those videos from those days.
On collaborating with Drake for Started From The Bottom:
Drake trusts me because we go back. We are from Toronto. We are from the same city. We did HYFR together. It really worked. Weve been trying to work together for a long time so when it connected
it connected. And we kind of ran with that. I cant really say too much about it, but hes got a lot going on. Hes one of those guys that want to spend the money to make great video. Thats what he did. He went for it. He did his best to make a great video.
On if it will top HYFR:
You cant really predict whats going to do what, but he wants to do it. Hes making the effort. Theres a lot going on in the video, just on that level where we are doing a lot of stuff. His goal is to really make something where people sit up. He looks at those generations. He came up from that generation where watching videos is a real experience. You know, Oh, wow. Look at that. Look at what they did. They are doing this and that. I want a video like that. Thats what we are dealing with. Hes going for it.