Drake - Family Matters (Kendrick Lamar, ASAP Rocky & Rick Ross Diss)

[IllmaticDelta]

Meet the Grahams is good. The issue with Kendrick not getting such a big following in the beef in my opinion is his beat selection. It’s too somber for a diss track. Drake’s are hype and uplifting.

 

[ahomeplateslugger]

who is kojo and what does he do that makes him so important.

 

[Capital Steez]

You know what I meannnn

 

[wild100sboy]

 

[L $ C]

2nd and 3rd verse were great spec the 2nd but super mismanged by Drake if that makes sense

 

[BigMan]

It's August 2025 lol just accept the L and move on. the world is dancing to NLU and Nokia

 

[MicIsGod]

I keep seeing what’s the dirt gassing this line, I’m lost on why this matters lol

 

[Capital Steez]

 

[MicIsGod]

nikka letting this L ruin his career fr. Literally nobody cares anymore but him.

 

[RawDogBandit]

I keep seeing what’s the dirt gassing this line, I’m lost on why this matters lol

I think it shows that Drake was already several steps ahead and knew the inner workings of TDE or what was to come(this is without me diminishing still the damage that was done to him during the battle)

Kojo was subpoenaed in the lawsuit vs UMG.


Also I mean it was great wordplay if anything. The world finding out a year plus later that Kojo’s LLC is literally “nowhere to hide”

 

[Capital Steez]

I think it shows that Drake was already several steps ahead and knew the inner workings of TDE or what was to come(this is without me diminishing still the damage that was done to him during the battle)

Kojo was subpoenaed in the lawsuit vs UMG.


Also I mean it was great wordplay if anything. The world finding out a year plus later that Kojo’s LLC is literally “nowhere to hide”

It’s all making sense

 

[MicIsGod]

I think it shows that Drake was already several steps ahead and knew the inner workings of TDE or what was to come(this is without me diminishing still the damage that was done to him during the battle)

Kojo was subpoenaed in the lawsuit vs UMG.


Also I mean it was great wordplay if anything. The world finding out a year plus later that Kojo’s LLC is literally “nowhere to hide”

He knew ahead of time that kojo would be complicit in botting not like us?

Sounds more like he’s been having issues with UMG before this battle and dissed them. That’s where I’m missing the big oh my god moment here. Lol there’s no foresight.

 

[Capital Steez]

 

[☑︎#VoteDemocrat]

It’s all making sense

Drake knew kendrick had a diss prepared to go this route for years apparently.

 

[RawDogBandit]

He knew ahead of time that kojo would be complicit in botting not like us?

Sounds more like he’s been having issues with UMG before this battle and dissed them. That’s where I’m missing the big oh my god moment here. Lol there’s no foresight.

Either it’s related to the crisis management team line right after or strictly this quote from the article

“Drake alleges that Asamoah’s involvement includes his access and “possession of relevant documents and information for the Violation of New York General Business Law.” Drake’s team believe Asamoah allegedly coordinated secretive payments and/or financial incentives on behalf of UMG executive Ramon Alvarez-Smikle. “

Judge Approves Drake’s Subpoena of Key Witness in UMG Fight

A legal victory for the time being.

hypebeast.com

In my opinion it seems as if TDE and UMG came together to push Kendrick forward, which they could’ve easily did, but using the PDF angle in NLU and UMG being behind it was a literal “flaw in the plan”

UMG should’ve stopped that song(or censored) knowing Drake was their biggest Hip Hop artist at the time and in renegotiations.

It’s nobody but UMG’s fault. Their hand is dirty but TDE shook it.

So here we are