If 248K is ‘weak,’ then most R&B albums today flopped. Let’s talk context.
The Weeknd’s Hurry Up Tomorrow (490K) was inflated by bundles & physical sales (359K from vinyls, CDs & pre-orders). Drake’s album was almost entirely streaming-based.
Future/Kendrick dropped full rap albums, which naturally sell more due to stronger playlisting.
For comparison:
• Usher’s Coming Home – 91K
• Ariana’s Eternal Sunshine – 227K
• JT’s Everything I Thought It Was – 67K
If 248K is ‘weak,’ what do we call these?
Drake’s past R&B/experimental projects:
• Honestly, Nevermind – 204K
• Dark Lane Demo Tapes – 223K
• $ome $exy $ongs 4 U – 248K
This isn’t a decline—it’s right in line with expectations. Context matters.