“The decision to not have Drake participate in the Tidal steam has nothing to do with Apple or Drake’s deal,” Drake’s manager Future The Prince told BuzzFeed News. “Point blank, 100 percent. I made a business decision. Apple doesn’t have the power to stop us from being part of a live stream. The only people that have the power to do that are Cash Money and Universal, and they’re our partners.”
So why is Tidal very publicly saying otherwise? Not only did the company take to Twitter to lambaste Apple for interfering with its stream, it blacked out what would have been Drake’s portion of the stream with a slide lambasting Apple as a Big Brother “interfering with artistry.”
“I don’t understand,” Future said. “If you’re going to say something about the situation publicly, you should tell the truth. They saw the opportunity to take a situation and spin it in their favor as a publicity stunt.”
As for the rationale for withholding Drake’s performance from the live stream of a benefit concert, Future insisted it was related to Drake’s image — not his business deals. “We wanted to make sure the stream represented us in the right way, and we didn’t have much insight into what they were doing,” he said. “Aesthetics and quality are important to us and we didn’t have any control over that or time to investigate it. We were just there to participate in the benefit.”