for one the people feel like they know you these days to buy. people don't want to buy these days...
know nothing about him besides a breakfast club interview that made him look like a pretty regular rap nikka
THIS.
fans like feeling like they connect and personally know artist on a level makes you want to support them more.
you watch drake, kendrick, rocky interviews...they tell you more about themselves than the avg 'street rapper' out
i know rocky was in homeless shelters with his mom when his dad was in jail for dealing drugs, i know his brother got shot and killed for extorting some guy when he was 13 and feels like the system trapped his brother. i know he sold drugs for a bit to get him mom out of the hood and moved her into a condo in jersey. i know hes pescetarian. i know his personal stance on various things.
i don't know much about yg other than...... he grew up in compton and gang bangs.