E-40 Gets Second Gold Plaque of 2016 for 'Function' - XXL
E-40 has earned his second
Gold record of 2016. The Bay Area legend’s 2012 hit “Function” was officially certified Gold by the RIAA. The track featured YG, IAMSU! and Problem, and served as the lead single for E-40’s
The Block Brochure: Welcome to the Soil 2.
“‘Function’ changed the sound of the West Coast,” E-40 said in a press release. “The energy rejuvenated memories of 2006. I put myself, YG, Problem and IAMSU! all on one song with two of us representing Northern California and two of us representing Southern California. We went gold independently and sold over 500,000 singles, now that is an accomplishment!”
Back in May, E-40 landed a Gold plaque with his 2014 single “Choices (Yup).” Brian Shafton, who has served as a consultant for E-40 and Sick Wid It Records since 2004, spoke about how impressive E-40’s accomplishment is.
“Going Gold as an indie artist is a major feat,” the RCA Records founder said. “Not only does the artist have to deliver a hit record, but he also must market his material with an indie budget. It doesn’t happen often in this era. Some may even call such an accomplishment a fluke but when it happens to the same artist twice in a year, it is a major achievement. The industry is officially on notice with this tremendous movement.”
