EA loses 3.1 Billion Dollars in stock value after Battlefront 2 fukkery

[Dushane Hill]

Good, serves them right for being greedy. I hope Rockstar suffer similar losses as well at some point.

 

[Redguard]

Good, serves them right for being greedy. I hope Rockstar suffer similar losses as well at some point.

RIP future GTA

@ORDER_66

Take-Two: ‘Recurrent consumer spending’ is the way of the future

Take-Two: ‘Recurrent consumer spending’ is the way of the future
I.e. microtransactions
by Owen S. Good

Get used to these words, particularly if you’re playing 2K Games or Rockstar titles: “Recurrent consumer spending.”

Take-Two Interactive CEO Strauss Zelnick brought them up in a call to investors yesterday. It’s a roundabout way of saying “microtransactions” and Take-Two, the parent company of 2K Games, 2K Sports and Rockstar Games, is prioritizing development that integrates them into the overall game.

That shouldn’t be much of a surprise. Grand Theft Auto Online and NBA 2K18’s MyPlayer have mined mountains of cash for Take-Two for the past four or five years. Zelnick yesterday boasted that they account for 42 percent of the company’s revenue over the most recent quarter.

“We've said that we aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model, it probably won't always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board," Zelnick said (via Gamasutra).

It comes at a time of much handwringing over the fate of story-driven, single-player games. Last month, Electronic Arts pulled the plug on an ambitious Star Wars project written by Amy Hennig, formerly the writer on the Uncharted series.

Yet since then, games with very robust single-player modes have launched — Wolfenstein 2, Assassins Creed Origins and Super Mario Galaxy on the same date. Call of Duty: WWII has also launched, bringing with the customary single-player campaign along with a multiplayer suite that involves premium downloadable content. Of course, the difference is that the publishers of those games all own those properties — they’re not paying licensing fees to anyone to use them.

Star Wars Battlefront 2 is coming next; its single-player campaign is estimated to be eight hours long at the most. Following a public beta, and outcry over Battlefront’s loot crate system, Electronic Arts modified how items are unlocked and awarded.

Under Zelnick, Take-Two’s chief executive for the past 10 years, Take-Two games have been very disciplined in following his vision. The publisher has largely eschewed licensed titles, except for a cash machine like NBA 2K, and WWE 2K, which it picked up in the THQ fire sale back in 2013. It’s since focused on properties that it owns or are owned by its studios.

It appears that the GTA Online/MyCareer model is going to be the standard for big Take-Two Games going forward. People have expected a GTA Online type environment for Red Dead Redemption 2, which launches next year, though Rockstar has not announced what its online features will be.

"One of the things we've learned is if we create a robust opportunity, and a robust world, in which people can play delightfully in a bigger and bigger way, that they will keep coming back,” Zelnick told investors. “They will engage. And there is an opportunity to monetize that engagement."

 

[He Who Posts Well]

'They will engage and there will be ways to monetize that engagement'

 

[Pimp]

Damn you fukking looney bin do you work for EA Cause you sounding like a lil dikk riding fakkit...

When you have 300 shares of the stock you don't want to fukk up a good thing.

 

[CrimsonTider]

EA has been absolutely terrible for gaming

 

[ORDER_66]

When you have 300 shares of the stock you don't want to fukk up a good thing.

Don't worry EA will fall...

Sooner or later...

 

[Pimp]

Don't worry EA will fall...

Sooner or later...

I doubt it. They have been major in gaming since the early 90s. I have over 300 shares in Activision blizzard too.. I was loving the ride it was on and I hope pay to play stays in games they just need to make it less random.

 

[Pimp]

Besides EA who you gonna game with? I don't own any stock in take two but I was surprised that they had over 100% return this year. It's like they perfected pay to play.

 

[Mr Hate Coffee]

No you guys don't learn. The companies have to make money in order to release games. The YouTubers dropping these videos are only doing because they are getting paid. You click there videos, they get paid... EA is doing their hustle just like these fakkit ass youtubers..

Damn you fukking looney bin do you work for EA Cause you sounding like a lil dikk riding fakkit...

He's right tho. It's the wave of the future and if you look at it from a BUSINESS perspective it makes sense. I hate it as well, and it's primarily why I just play single player games but it's NOT going anywhere.

EA has been absolutely terrible for gaming

It's not just EA tho. Rockstar and 2K are doing the same shyt.

 

[ORDER_66]

Good luck with getting people to play online, pay ISP fees, PAY more for data service, Pay more for online products and lootboxes and Billing all because AJit Pai is gonna fukk up your money train... Your client base is gonna slow the fukk up. I don't even buy anything digital except music... Games I will always buy a hard copy... These muthafukkas havent learned from that disaterous Xbox one launch??? How we gonna pay for all this online shyt!?!?!

 

[Pimp]

Good luck with getting people to play online, pay ISP fees, PAY more for data service, Pay more for online products and lootboxes and Billing all because AJit Pai is gonna fukk up your money train... Your client base is gonna slow the fukk up. I don't even buy anything digital except music... Games I will always buy a hard copy... These muthafukkas havent learned from that disaterous Xbox one launch??? How we gonna pay for all this online shyt!?!?!

Take two digital sales up 56%. Game stop gonna die soon..

Take-Two Interactive Software - Investor Relations - Take-Two News Release

How you gonna pay for this? Take some money, invest in the stock. Boom, now all your games should be free..