Ebro(Hot 97) says "NO" to REGIONAL Sounding HipHop

[Big Skilly Films]

Read the thread and not skim so u can catch up...

are you really this slow? i quoted you and answered what i quoted...you talked about how it was in the 90's with ny radio not playing westcoast music(nothing to do with the topic)...and i answered it...now you dont want to talk about it now you only want to talk about ebro

 

[Atsym Sknyfs]

Read the thread and not skim so u can catch up...

LOL .. I just had to reread the thread to find out what it was about again. I was so focused on defending the great songs of the 90s being danced to in the club that I forgot what was the purpose of this thread. Hell, I still dont know what it about.

So, ebro has decided to not play a song if it sounds regional or not play a song if the artist mentions what region they from. Can somebody give me a 1-3 sentence summation of what this is about ... Either way .. damn i miss the 90s

 

[Rayzah]

The west use to dis the south also, which is why I feel it's payback time, but it's also people wanting to hear something new. I know I get tired of hearing something that is suppose to be an "east coast" or "west coast" sound, and it is just a remake of something that was popular. I think calling something regional, as far as the east or west coast, is really calling it old sounding. In other words west coast would be a "more bounce to the ounce" type of sound with a synthesizer, and east coast would be a old nas or some type of smooth sound, with a lot of bass guitar sound, and thick drums, that came out around 1994-1996.

If someone came out with music that had that FEELING of those regions while still sounding new, they would get play.

That pretty much somes it up. It's not that having a regional sound is bad, it's just time to evolve that sound into something other regions can relate to.

 

[rapbeats]

whos hating on the bay? real talk mac dre is wack...dont sugar coat it homey wack is wack gtfoh with that sensitive sh1t...i used mac dre as an example of course i fcked with snoop & pac...but a lot of the sh1t you guys was dropping was status...dont come in here and tell me i dont know sh1t about hiphop when you cant even admit mac dre is trash...like i said before you n1ggas are too sensitive and you proved it...and of course ny dropped some wack sh1t too...i never said they didnt...

i'm not from the bay. and i'm telling you. anyone hating on 40 is a FOOL aint dont know hiphop. i understand that 40 water flow wasnt hot at first. but he did slow it down for the rest of us so we could soak up some game.

sometimes you have to open up and realize "this dude was dope in his own right."

prove my point. i couldnt stand Tribe pre low end theory. minus bonita of course. i thought q-tip sucked hard. but it took a million listens to low end theory. then midnight m. that did it for me. they went from one of my most disliked new york groups to probably a top 4 hiphop group of all time.

now was mac dre wack? early on. i thought his sound was a bit to homebase for my liking being a so cal L.A. native and not a bay native. but if you keep listening you can FEEL where he's coming from. and that was enough for me to give him a pass for doing it the bay way.

and like a lot of stuff bay. the entire game owes their slang to the bay. lets keep it 250. yall on the east was hi jacking them dudes swag like crazy. and wouldnt give them a lick of recognition.

 

[Art Barr]

The South, after years of being slept on, developed a sound that was broad enough to be general purpose. That's the secret. That's the reason things are the way they are now. Nobody was fukking with southern sounding shyt, so they brought something entirely new to the table.

The thing is, they fukked around and found one of the most enduring styles hip hop has ever heard. A new sub-genre that got bigger than the genre itself.

They transcended their own region. East coast has to do something like that if it wants to come back. A style that's distinctively our own yet versatile enough to last years with many variations from other regions. It can't be old school East coast hip hop, it has to be something original.

Actually the southern sound is no more than a recreated horror core movie score sound.
That has existed in rap since the old school way of thought.
Plus,..
It had a large drawing platinum draw with bones, DJ uneek.
The southern sound is nothing more than triple six's play on DJ uneek, with the ability to mix sampling of rnb classic in.
Which has been done over and over in rap's history.
It is just used predominately,...



Art Barr

 

[TheJet]

Again you focusing on if nikkas was up on it or bumped it at the crib. Thats irrelevant. The thread is about up north radio play. I dont doubt that it was fans of all regions. By that time most households had BET and MTV. Thats not the topic. Im saying that the vast amount of the 90s, playlists in NY and above were very New York-centric....

Why wouldn't it be NY centric?

 

[The Devil's Advocate]

hip hop and music in general became too accessible. in the 90s, you got your music from the radio... period... end of argument. maybe mtv.. who played the hottest music............ from the radio... cause it was just the singles

you might not have heard a LOT of southern and west coast.. but we all knew about snoop and dre... outkast when elevators dropped.. shyt even goodie mob off that soul food.. no limit blew and so did cash money... BUT we also had ruff ryders and rocafella


the problem is most the east coast labels broke up... there's no murder inc.. 2 artists blowing up going platinum a million times... who was cool with the roc... 3-9 heavy spitters, plus jay and his team going gold and plat... who was cool with ruff ryders... 5-6 people going plat each time.... 50 cent came out and crushed shyt... then g-unit came back around with 4-5 platinum in a row.... who was around the corner from bad boy... 5-6 nikkas who was going platinum everytime.............. busta, fugees, wu... etc etc etc..

all that was going on at the exact same time... on one coast and really all those labels was based out of ny.. and maybe they might have a few artists from jerz or philly or something... shyt everyone had a label... lil kim, busta, redman, swizz... we was getting down to labels under labels under labels... nikkas would have a rap deal, production deal and label deal






now what we got... jay has no ny artists.. puff got 1 he actually released and he'll never do that again.. ruff ryders is gone... full surface gone... murder inc gone.. ill will record gone... g-unit is gone.. terror squad gone... dj clue had a mean label with fav, a-team, buddens, a few others... all gone

if they ain't gone, then the main dudes are usually on tracks with artists that are not around... signed to labels that aren't full of east coast artists... or they basically said the same thing....... "i'm not making no money doing this east coast shyt, let me grab some khalid shyt"


jay motherfukking z even got a south beat for ham... he got blaze and ye in the stash... swizz and timberland on speed dial... first single released from wtt... south, club banger, rick ross type shyt


cause we selling singles now.. you can grab a free song and video off worldstar.. a full album in 2 second from here or anywhere else.. so what will the label sell you??? whatever the masses will buy.. they could give two fukks if its "real rap" or that guy is a "real nikka" or if its "real music"

when we play this shyt, will people in the club go crazy??? will they spend 99 cent on that same single??? can we PAAAAAAAAAAAAAAAY MOOOOOOOOOOONEEEEEEEYYY to radio for them to spin the fukk out of this 1 song, until 100k people buy it?? you know, since we didn't spend any money on artist development and we got them in a 360 deal???


that's all they care about.. and the south will forever be hip hops club music.. easy to learn, easy to remember, easy to burn in your brain.. but i'm damn sure if we had all the gods of the east coast, really signing east coast artists and pushing that shyt.. hot 97 ain't gonna turn their backs on puff, jay, and them when it counts.. but those 3 ain't pushing that bring ny back shyt.... at all.. so why would the radio?

 

[rapbeats]

Oh well. The South and the Internet proves that THE PEOPLE know whats hot.

the problem is, the new south is like microwaved food. its hot as hell as soon as you take it out. but as soon as you sit it on the table its ice cold.

 

[rapbeats]

hip hop and music in general became too accessible. in the 90s, you got your music from the radio... period... end of argument. maybe mtv.. who played the hottest music............ from the radio... cause it was just the singles

you might not have heard a LOT of southern and west coast.. but we all knew about snoop and dre... outkast when elevators dropped.. shyt even goodie mob off that soul food.. no limit blew and so did cash money... BUT we also had ruff ryders and rocafella


the problem is most the east coast labels broke up... there's no murder inc.. 2 artists blowing up going platinum a million times... who was cool with the roc... 3-9 heavy spitters, plus jay and his team going gold and plat... who was cool with ruff ryders... 5-6 people going plat each time.... 50 cent came out and crushed shyt... then g-unit came back around with 4-5 platinum in a row.... who was around the corner from bad boy... 5-6 nikkas who was going platinum everytime.............. busta, fugees, wu... etc etc etc..

all that was going on at the exact same time... on one coast and really all those labels was based out of ny.. and maybe they might have a few artists from jerz or philly or something... shyt everyone had a label... lil kim, busta, redman, swizz... we was getting down to labels under labels under labels... nikkas would have a rap deal, production deal and label deal






now what we got... jay has no ny artists.. puff got 1 he actually released and he'll never do that again.. ruff ryders is gone... full surface gone... murder inc gone.. ill will record gone... g-unit is gone.. terror squad gone... dj clue had a mean label with fav, a-team, buddens, a few others... all gone

if they ain't gone, then the main dudes are usually on tracks with artists that are not around... signed to labels that aren't full of east coast artists... or they basically said the same thing....... "i'm not making no money doing this east coast shyt, let me grab some khalid shyt"


jay motherfukking z even got a south beat for ham... he got blaze and ye in the stash... swizz and timberland on speed dial... first single released from wtt... south, club banger, rick ross type shyt


cause we selling singles now.. you can grab a free song and video off worldstar.. a full album in 2 second from here or anywhere else.. so what will the label sell you??? whatever the masses will buy.. they could give two fukks if its "real rap" or that guy is a "real nikka" or if its "real music"

when we play this shyt, will people in the club go crazy??? will they spend 99 cent on that same single??? can we PAAAAAAAAAAAAAAAY MOOOOOOOOOOONEEEEEEEYYY to radio for them to spin the fukk out of this 1 song, until 100k people buy it?? you know, since we didn't spend any money on artist development and we got them in a 360 deal???


that's all they care about.. and the south will forever be hip hops club music.. easy to learn, easy to remember, easy to burn in your brain.. but i'm damn sure if we had all the gods of the east coast, really signing east coast artists and pushing that shyt.. hot 97 ain't gonna turn their backs on puff, jay, and them when it counts.. but those 3 ain't pushing that bring ny back shyt.... at all.. so why would the radio?

the radio ran diddy, jay, etc away from the "hiphop" section of east coast rap.

jay elect was signed. but held on to. why? why not release some of that material? because they knew the radio was not ready to hear a non Southern Pop rapper. sure Jay E is southern himself. but he doesnt rap like it. and his music doesnt sound like it for the most part. the industry is south music or pop music or die. nothing else. and the big names you just mentioned know this. there is no BRING IT BACK campaign because they know its a futile move to make. it wont work.

jay tried twice...pay attention
American G. was made to show new rappers and to remind old rappers and the people how full ALBUMS with a concept were made.
yall bought it because it was jay not because of how it was put together. so no other artist followed suit.

jay made that anti auto tune song. them youngins and sorry rappers/singers that couldnt sing was to stuck on stupid to realize that autotuning was a fad. so they kept doing it and kept doing it. so no one heard jay on that front either.

nas made hiphop is dead. yall bought the album. agreed. but other artist were afraid to try non southern, non pop rap music. i mean nikki M is a POP artist that started out as a real east coast Femcee. she sold her soul for the doe. like all artist do now. old and young. cause the radio, and these labels aint going for it. they refuse to let anything else in.

kendrick is the closest thing to non cookie cutter beats and songs you are going to get. but look at his sales. it proves thats what the people would rather hear more often. but its not easy to find a poet like kendrick. most rappers now adays are not good at actually rapping and putting words together with stories to tell. and being descriptive. they just aint that good. labels know this. so instead of going the old route where you would groom an artist. they take the cheap route and pick up anyone who can sound decent on the mic. thats all you need now. they did this on purpose because it was to hard to find the next biggie and pac. so they made the game where its all a big formula so you can plug and play any ole mcee in. and it will be good enough for a little buzz for a single or two.

 

[My neck and my back]

The west use to dis the south also

this is bullshyt

 

[rapbeats]

this is bullshyt

COMPLETE FABRICATION is what that last statement was.

the west as whole has NEVER... EVA dissed the south. the west have to many family members in the south and southern connects to pull that one.

dissing the south is like dissing ya grand mother, aunt and uncle. literally.

the south was a slowed down version of the west. everyone knew this. and we appreciated the love from the south. no hate at all. and dont go finding a one off song or two about one rapper having issues with the south or one other southern rapper.

 

[My neck and my back]

You're naming a few, and the change started in 1997. Before that there wasn't much love for artist from other regions like that. I remember the source shytting on a lot of southern, and west coast artist, funkmasterflex dissing west coast, and mack 10 coming for his ass. Why do you think the westside connection was formed, and the disses they had were about? Outkast, and goodie mob complaining on the radio about being booed at the New Music Seminar in 1993/1994, and the source awards, scarface talked about the ghetto boys being booed at the same seminar in the early '90's.

From what I remember, NYC only liked artist when the artist became big all over the country, and went "pop", but when they were popping on a smaller level, they got no love for the most part. Yeah some liked them, but the average didn't, UNTIL that southern sound started gaining props. From what I can tell it wasn't like that in some of the south until we started hating so much, and definitely not on the west coast.

An example is tag teams "whoop there is it" that you gave. I remember that song being a hit all throughout the south before NYC even thought of playing it, once it started gaining notoriety, then I heard it on the radio. Another is luke, like you gave. His hit with "I wanna rock" got play in NYC when it came out, but luke was bumping before that, and after that, but no love in NYC. "Scarred" was the shyt, but NYC wasn't playing it. Same for "raise the roof". shyt when 2 live crew was selling platinum, you didn't really hear their songs on the mixshows on kiss or wbls.

Yeah, NYC started giving love in the late 90's, but it was too late, and even then they were still hating on the low. Remember in the mid 2000's when the south started really gaining in popularity, particularly Atlanta, and people were hating on the south talking about how they were going to "bring NYC back". You think the south didn't take offense to that?. Even Ludacris rocked a shirt stating "Hip Hop isn't dead, it lives in the south" at the B.E.T. Hip Hop awards when Nas came out with "Hip Hop is dead". I agree with both of them actually. Nas meant the culture of Hip Hop, and Ludacris meant the music making money, and growing.

Ice Cube let it be known on this shyt:
WC feat. Ice Cube and Mack 10 - West up!! - YouTube

"Now I got ta show you how the West coast rocks No razor blades, in my mouth, just a glock And I'm hittin you up, with that W-S The sun, rises in the East, but it sets in the West No gold teeth, you gets a wreath So hand me the goodies, stockin mask, no hoodies Christmas day, I'm in a tre While some of you nikkaz got the robe reindeer and a sleigh We don't call it five-oh, we call it one time It's my life my life my life my life, in the sunshine! One nine weighs a ton How the fukk you think that the West was won? Now shyt can be squashed over a forty ounce of backwash No jokes, the land of locs and hundred spokes In the East, we can be brothers But when you come to L.A., watch your motherfukkin colors West Up! nikka

you taking one line out that song mentioning "no gold teeth" is ridiculous when nikkas in the bay been rockin grills for ever since it's embedded into the pimp culture

 

[bouncy]

you taking one line out that song mentioning "no gold teeth" is ridiculous when nikkas in the bay been rockin grills for ever since it's embedded into the pimp culture

I don't know exactly what you mean, but only someone who don't know what's up would not know he is dissing new yorkers.

Razer blade in your mouth is a ny thing.

Hoodies was big ny thing back then

"The sun, rises in the East, but it sets in the West", was plain, and simple for you to understand.

"you nikkaz got the ride reindeer and a sleigh", meant riding the train

5-0 was a ny slang for police

"In the East, we can be brothers But when you come to L.A., watch your motherfukkin colors ". NY was known for wearing different colors in our clothes.

If you meant just wearing gold teeth was the only thing that was his dis towards NY, you obviously don't listen to lyrics. If you didn't my bad.

 

[bouncy]

Actually the southern sound is no more than a recreated horror core movie score sound.
That has existed in rap since the old school way of thought.
Plus,..
It had a large drawing platinum draw with bones, DJ uneek.
The southern sound is nothing more than triple six's play on DJ uneek, with the ability to mix sampling of rnb classic in.
Which has been done over and over in rap's history.
It is just used predominately,...



Art Barr

You definitely know what time it is. Southern is really a remake of horror core. Most people forget about that little time in rap.

 

[My neck and my back]

I don't know exactly what you mean, but only someone who don't know what's up would not know he is dissing new yorkers.

Razer blade in your mouth is a ny thing.

Hoodies was big ny thing back then

"The sun, rises in the East, but it sets in the West", was plain, and simple for you to understand.

"you nikkaz got the ride reindeer and a sleigh", meant riding the train

5-0 was a ny slang for police

"In the East, we can be brothers But when you come to L.A., watch your motherfukkin colors ". NY was known for wearing different colors in our clothes.

If you meant just wearing gold teeth was the only thing that was his dis towards NY, you obviously don't listen to lyrics. If you didn't my bad.

i thought he was talking about southerns by saying "no gold teeth"