ESPN: 100 Most Famous Athletes on The Planet
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aboveclouds
All Star
Soccer players make up 38 of the 100
Mickelson at 5 is a joke, and no way Durant is top ten. If this was Curry, I would understand ( face of under armour, 2x MVP, NBA champion), but Durant?
Federer is top 5 without any question, probably top 3. Only ones that MIGHT top him are Messi, Ronaldo, Tiger and Bolt. What people don't seem to understand about tennis stars' popularity is that they play all around the world on several continents in some of the biggest cities in the world every single season. The whole world follows 4 majors throughout the year every year. Federer, Messi and Bolt are like the MJ of our generation in terms of legendary status, LeBron just about there too. With Bolt most people only really tune in once every four years though. Floyd and Pac are just a step behind if they count as still active.
Long Live The Kane
Tyrant Titan
Anybody care to pick holes in their methodology? Or we just gonna bytch cause the list don't match up with your gut
ESPN World Fame 100 methodology
The ESPN World Fame 100 is our annual attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet.
We started with Forbes' annual list of the highest-paid athletes and expanded the pool from there using a variety of domestic and international sources to make sure we didn't overlook any legitimate candidates. (You can find the 2016 World Fame 100 here.) We also sought input from ESPN journalists around the world, including colleagues in our bureaus in Australia, South Africa, Argentina, Brazil, China, India, Mexico and the United Kingdom.
The data for each athlete in the pool was then fed into a formula created by ESPN director of sports analytics Ben Alamar that weighs athletes' endorsements, their following on the social media Big Three (Facebook, Twitter and Instagram) and Google search popularity, producing a comparative ranking system. The analysis includes five categories: endorsement money, Twitter followers, Instagram followers, Facebook followers and Google Trends score. For special situations (esports and China) we used two additional categories: other social media -- for when the athlete was more relevant on a platform outside the Big Three (Twitch, for example, although no gamers made the top 100) -- and, in China's case, Baidu search score, because Google is blocked there.
Salary is not used as a factor because of differences among sports. For example, players in a league with a salary cap would be at an unfair disadvantage when measured against players in uncapped leagues. Endorsement dollars, however, reflect the ability to draw attention -- which is a good way to define fame.
Endorsement amounts cover 2016 and were compiled by ESPN researchers. All currency figures were converted to U.S. dollars using March 27 rates. The social media followings and Google Trend scores (which show relative popularity based on how often names are searched on a scale of 0 to 100) were as of April 19. (Note: Where categories in the profiles are marked as NA, the athlete either doesn't have an official account for that social media site or an accurate endorsement figure could not be confirmed.)
Retired athletes are not included. Therefore, popular stars such as Tony Romo (No. 70 in 2016) and Floyd Mayweather (No. 26 in 2016) are absent. We have also excluded amateur athletes -- Deshaun Watson, Lonzo Ball and Katie Ledecky, for example -- due to lack of salary and endorsements.
ESPN World Fame 100 methodology
The ESPN World Fame 100 is our annual attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet.
We started with Forbes' annual list of the highest-paid athletes and expanded the pool from there using a variety of domestic and international sources to make sure we didn't overlook any legitimate candidates. (You can find the 2016 World Fame 100 here.) We also sought input from ESPN journalists around the world, including colleagues in our bureaus in Australia, South Africa, Argentina, Brazil, China, India, Mexico and the United Kingdom.
The data for each athlete in the pool was then fed into a formula created by ESPN director of sports analytics Ben Alamar that weighs athletes' endorsements, their following on the social media Big Three (Facebook, Twitter and Instagram) and Google search popularity, producing a comparative ranking system. The analysis includes five categories: endorsement money, Twitter followers, Instagram followers, Facebook followers and Google Trends score. For special situations (esports and China) we used two additional categories: other social media -- for when the athlete was more relevant on a platform outside the Big Three (Twitch, for example, although no gamers made the top 100) -- and, in China's case, Baidu search score, because Google is blocked there.
Salary is not used as a factor because of differences among sports. For example, players in a league with a salary cap would be at an unfair disadvantage when measured against players in uncapped leagues. Endorsement dollars, however, reflect the ability to draw attention -- which is a good way to define fame.
Endorsement amounts cover 2016 and were compiled by ESPN researchers. All currency figures were converted to U.S. dollars using March 27 rates. The social media followings and Google Trend scores (which show relative popularity based on how often names are searched on a scale of 0 to 100) were as of April 19. (Note: Where categories in the profiles are marked as NA, the athlete either doesn't have an official account for that social media site or an accurate endorsement figure could not be confirmed.)
Retired athletes are not included. Therefore, popular stars such as Tony Romo (No. 70 in 2016) and Floyd Mayweather (No. 26 in 2016) are absent. We have also excluded amateur athletes -- Deshaun Watson, Lonzo Ball and Katie Ledecky, for example -- due to lack of salary and endorsements.
ESPN reeled you nikkas right in.
Regardless...Cam #2 NFL star
Regardless...Cam #2 NFL star
Cryptocurrency Scarface
Coinbased
Who's Phil Mickelson?
Is durant really the 2nd most popular NBA athlete though?
Roland Coltrane
Superstar
Roland Coltrane
Superstar
Kunty McPhuck
Scust Szn has Returned
Theo Walcott made the list. 
