The media, adopting a “shocked, shocked” morality, could not fathom how being factually wrong was not an absolute ending in itself. How could this not utterly shame him? How could his staff defend him? The facts were the facts! Defying them, or ignoring them, or subverting them, made you a liar—intending to deceive, bearing false witness. (A minor journalism controversy broke out about whether these untruths should be called inaccuracies or lies.)
In Bannon’s view: (1) Trump was never going to change; (2) trying to get him to change would surely cramp his style; (3) it didn’t matter to Trump supporters; (4) the media wasn’t going to like him anyway; (5) it was better to play against the media than to the media; (6) the media’s claim to be the protector of factual probity and accuracy was itself a sham; (7) the Trump revolution was an attack on conventional assumptions and expertise, so better to embrace Trump’s behavior than try to curb it or cure it.
The problem was that, for all he was never going to stick to a script (“his mind just doesn’t work that way” was one of the internal rationalizations), Trump craved media approval. But, as Bannon emphasized, he was never going to get the facts right, nor was he ever going to acknowledge that he got them wrong, so therefore he was not going to get that approval. This meant, next best thing, that he had to be aggressively defended against the media’s disapproval.
The problem here was that the more vociferous the defense—mostly of assertions that could easily be proved wrong—the more the media redoubled its attacks and censure. What’s more, Trump was receiving the censure of his friends, too. And it was not only calls from friends worried about him, but staffers calling people to call him and say
Simmer down. “Who do you have in there?” said Joe Scarborough in a frantic call. “Who’s the person you trust? Jared? Who can talk you through this stuff before you decided to act on it?”
“Well,” said the president, “you won’t like the answer, but the answer is me. Me. I talk to myself.”
Hence, within twenty-four hours of the inauguration, the president had invented a million or so people who did not exist. He sent his new press secretary, Sean Spicer—whose personal mantra would shortly become “You can’t make this shyt up”—to argue his case in a media moment that turned Spicer, quite a buttoned-down political professional, into a national joke, which he seemed destined to never recover from. To boot, the president blamed Spicer for not making the million phantom souls seem real.
It was the first presidential instance of what the campaign regulars had learned over many months: on the most basic level, Trump just did not, as Spicer later put it, give a fukk

. You could tell him whatever you wanted, but he knew what he knew, and if what you said contradicted what he knew, he simply didn’t believe you.