he was doing exactly that with his DVDs while meeting people that got him the studio, then he started sneaking his own songs / interviews in there, then dropping mixtapes, etc...
french really grinded it out from the bottom people on here talk like he's an "industry plant" but don't remember what he was doing in 2007
don't act like NY has been getting any looks local cats from NY have the hardest time out of anywhere coming up they get shyt on not only by people in their own city but by everywhere else also. doing pay-to-play shows for years and shyt and having to hustle to live. like it's an easy place to make it.. sure you can meet people easier and bump into important people but does that mean you can get and more importantly hold their attention? or get them to take you serious? no. please man...french was selling DVDs on his strip and playing small shows in the area then fast forward 8 years later hes on a safari with the kardashians. how can you hate on that
I had to bold the first part of what you said because French did all of the right things at the height of the hood DVD craze. I met him back in early Cocaine City days (literally the 2nd one) when him and his peoples was trying to fukk with one of my boys to edit footage. And we knew him as Frenchy back then. His boy Cams (who has a hand in the coke boys clothing) was there also, so clearly he's making moves with people he's been with since forever. Point being that while dude riding a wave that initially started with his own thing and clearly it's a formula that works.