they used to be higher though.
NBA TV ratings are terrific. This stretch from 2009-present is actually far and away the most popular the league has been since the 90's, rivaling it in fact. You gotta realize the NBA has cemented itself as the firm no.2 in America behind the NFL, it even regularly outdoes the MLB in the ratings department now, comfortably at that.
Playoff Ratings were down this year, but there are several factors to take into account.
1.) The majority of the truly big market teams suck right now. NY, Philly, LA, etc. Non-traditional markets (Cleveland, GS) have been at the forefront.
2.) The ridiculous first round of last year's Playoffs drew a lot of interest and inflated the Playoff TV ratings overall. It was foolish to expect the NBA to get those ratings again because the odds of seeing that many Game 7s again are just low, period.
3.) Injuries on injuries on injuries.
4.) And of course, most importantly, a lot of noncompetitive series.
All that being said, well allow this snippet about the ratings for last night's game to do the talking:
"The 6.8 overnight is the highest of the NBA Playoffs on any network, topping the previous mark of 6.0 set by Game 4 of the series on Monday. Going back further, it also ranks as the highest for any NBA playoff game outside of the NBA Finals since Pacers/Heat Game 7 in 2013 (8.6) and the highest for a Western Conference playoff game since Spurs/Thunder Game 6 in 2012 (7.1). Both of those games aired on TNT."
And they're doing that on
cable.
I think what's most encouraging about that snippet though is that the NBA doesn't have to rely on the "LeBron or bust" strategy anymore. Guys like Curry, Durant, Harden, Rose, etc, have all proven they can be excellent draws. It's good for the league overall. Although obviously LeBron is still your surest bet to record ratings.
From here:
http://www.sportsmediawatch.com/201...hest-overnight-espn-game-five-western-finals/