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Veteran
Under Armour banking on Fournette's success
Former LSU running back Leonard Fournette on Wednesday signed a multi-year deal with Under Armour that a source tells ESPN is one of the most valuable endorsement contracts ever for an NFL rookie.
"We have a roster of athletes that we choose and we're never going to be that company that just collects athletes just to have the most," said Ryan Kuehl, the company's senior vice president of sports marketing. "We look for special people, who have the talent, the character, the story and the sense of purpose. Leonard Fournette fits that model."
Fournette will provide Under Armour with an NFL running back -- a position that is lacking in the company's portfolio. The shoe and apparel company is most known for quarterbacks Tom Brady and Cam Newton and wide receivers, including Julio Jonesand Demaryius Thomas.
Fournette wore Under Armour in high school at St. Augustine in New Orleans and played in the Under Armour All-America game in 2014, where he announced his decision to go to LSU.
"I've always had a great relationship with Under Armour and it means a lot that a company wants me to wear their product and that I'm good enough to represent them," said Fournette, who turned 22 on Wednesday.
Former LSU running back Leonard Fournette on Wednesday signed a multi-year deal with Under Armour that a source tells ESPN is one of the most valuable endorsement contracts ever for an NFL rookie.
"We have a roster of athletes that we choose and we're never going to be that company that just collects athletes just to have the most," said Ryan Kuehl, the company's senior vice president of sports marketing. "We look for special people, who have the talent, the character, the story and the sense of purpose. Leonard Fournette fits that model."
Fournette will provide Under Armour with an NFL running back -- a position that is lacking in the company's portfolio. The shoe and apparel company is most known for quarterbacks Tom Brady and Cam Newton and wide receivers, including Julio Jonesand Demaryius Thomas.
Fournette wore Under Armour in high school at St. Augustine in New Orleans and played in the Under Armour All-America game in 2014, where he announced his decision to go to LSU.
"I've always had a great relationship with Under Armour and it means a lot that a company wants me to wear their product and that I'm good enough to represent them," said Fournette, who turned 22 on Wednesday.
