I heard that wet dreams atrocity over and over again on the radio, also heard Alright. Seeing as how neither of those two albums were meant for the radio at all, especially Kendrick, and how Drake has no actual artistic integrity and only makes music to chart, then its not an accurate frame of reference. But when Kendrick and J. Cole do they performances on TV or do they HARD tracks, they get noticed as much as any of Drake's actual tracks with substance if not more.
tl;dr if drake and jcole sold their integrity out for more trending track, then they'd be doing more