At some point HBO/Max/Netflix/etc decided to abandon the "one season a year" approach for a lot of expensive shows. I don't know if spacing out production is for tax purposes or something else because it's clearly killing viewership. S2 did not do as well as it should have, even accounting for the dip in overall show quality.
Even stranger, Max doesn't really have a lot of new shyt popping. They used to do a great job staggering their shows throughout the year to maximize viewership, headlines, social media engagement, etc. Last year's White Lotus season was pretty popular and ended in April. Then Last Of Us S2 started, ending in May. Why wasn't HOTD ready for the summer, when they had nothing of interest on?