so this whole time when his twitter was going back and forth with folks and shytting on his former players he's now claiming it wasn't actually him
It was no surprise when Karl surfaced on social media with the same pugnacious, in-your-face style. He has sparred with former players Anthony, Martin and Smith, and television personalities Kendrick Perkins, Mark Jackson and Nick Wright on Twitter/X. The inflammatory posts generated headlines and back-and-forth discussion. The dust-ups went a long way to pushing Karl back into the NBA conversation.
He was once again relevant. He once again had a voice. There was just one problem.
He never wrote the posts.
“I’ve gone on Twitter to find out what somebody said, but I’ve never, ever wrote anything,” Karl said. “I’ve never done that my whole life, but I know it’s out there.”
The man behind the account is Brett Goldberg, Karl’s business partner and manager. Sometimes, Karl will tell Goldberg to post on a subject. Usually, though, it’s Goldberg creating the content.
“It’s like 80 percent Brett,” Karl said. “He wanted me to have more of an online presence … and I don’t understand branding.”
Goldberg and Karl co-founded Truth Plus Media, which produces sports-related podcasts and has an upcoming documentary on the ABA that was purchased by Amazon. The two are close, and Goldberg said he can accurately depict how Karl feels about subjects and events.
“But I’ve lectured him on calming it down,” Karl said. “And, if he is going to say something difficult, to make sure he clears it with me.”
Karl acknowledges that social media fosters negativity. He considered shutting down the X account after it was pointed out to him that having a ghostwriter smacks in the face of his truth-telling brand. But after some reflection, he said he would rather solve the problem of online negativity than avoid it.