Meet the Producers Who Helped Shape TDE’s Sound
By Brian Josephs• June 25, 2014
Kendrick Lamar, ScHoolboy Q, Ab-Soul and Jay Rock—have made history in just a few short years. Since the imprint's founding in
2004, the quartet, collectively known as Black Hippy, has architected a movement that's turned the old industry model on its head, breaking the rules on how to independently release and promote music on a mainstream scale (in equal part thanks to founder/CEO in Anthony "Top Dawg" Tiffith, co-president Dave Free and co-president Terrence "Punch" Henderson.)
But the success wouldn't be the same without the minds crafting the sonic soundscapes for the imprint. Digi+Phonics, TDE's main in-house production crew featuring Tae Beast, Sounwave and Dave Free, has played a crucial role in shaping the company's sound, displaying a versatility that's allowed them to adjust their style depending on that of the artist with whom they're working. This sort of reliability has consistently landed the group beats on TDE's most crucial albums: Section.80, Habits & Contradictions, Control System, good kid, m.A.A.d city and, most recently, Ab-Soul's These Days…, which arrived on June 24.
It doesn't stop there. TDE has banked on a few producers outside of the in-house camp, enlisting musicians including Willie B, THC, Wyldfyer, Terrace Martin, Skhye Hutch and King Blue. The resulting tracks have reached millions of listeners—a testament to TDE's consistent creativity. In honor of Ab-Soul's latest, a deeper look at the producers who helped shape TDE's sound.
https://myspace.com/article/2014/06/25/tde-top-dawg-entertainment-in-house-producers-affiliates/
Pretty good read, nice to see them shining some light as these cats have been a huge part of TDE's success so far.
By Brian Josephs• June 25, 2014
Kendrick Lamar, ScHoolboy Q, Ab-Soul and Jay Rock—have made history in just a few short years. Since the imprint's founding in
2004, the quartet, collectively known as Black Hippy, has architected a movement that's turned the old industry model on its head, breaking the rules on how to independently release and promote music on a mainstream scale (in equal part thanks to founder/CEO in Anthony "Top Dawg" Tiffith, co-president Dave Free and co-president Terrence "Punch" Henderson.)
But the success wouldn't be the same without the minds crafting the sonic soundscapes for the imprint. Digi+Phonics, TDE's main in-house production crew featuring Tae Beast, Sounwave and Dave Free, has played a crucial role in shaping the company's sound, displaying a versatility that's allowed them to adjust their style depending on that of the artist with whom they're working. This sort of reliability has consistently landed the group beats on TDE's most crucial albums: Section.80, Habits & Contradictions, Control System, good kid, m.A.A.d city and, most recently, Ab-Soul's These Days…, which arrived on June 24.
It doesn't stop there. TDE has banked on a few producers outside of the in-house camp, enlisting musicians including Willie B, THC, Wyldfyer, Terrace Martin, Skhye Hutch and King Blue. The resulting tracks have reached millions of listeners—a testament to TDE's consistent creativity. In honor of Ab-Soul's latest, a deeper look at the producers who helped shape TDE's sound.
https://myspace.com/article/2014/06/25/tde-top-dawg-entertainment-in-house-producers-affiliates/
Pretty good read, nice to see them shining some light as these cats have been a huge part of TDE's success so far.
