December 10, 2015MUSIC »
COVER STORY
DIWANG VALDEZ/AB+L RADIO
The money. The power. The trap. The New South. The War on Drugs. The Red Dogs.
The Dixie flags. The Million Man March. The Atlanta Child Murders. The black mecca.
The 20th anniversary of ‘Soul Food.’ The South Had Something to Say.
by
Rodney Carmichael
Three weeks before the release of Goodie Mob's debut album, Robert "T-Mo" Barnett, Willie "Khujo" Knighton, Jr., Cameron "Big Gipp" Gipp, and Thomas DeCarlo "CeeLo" Callaway boarded a bus. With
Soul Food mixed, mastered, and submitted to LaFace Records, it was time for the group to take a trip. Joining them for the ride was the entire Dungeon Family. But this was not a typical promotional tour. Far from it, in fact. The destination was Washington, D.C., where the up-and-coming First Family of Southern hip-hop would join a crowd of like-minded black men conservatively estimated to number nearly one million.
The Million Man March climaxed on the afternoon of Oct. 16, 1995 with Nation of Islam Minister Louis Farrakhan issuing a call for atonement, reconciliation, and personal responsibility after a decade of decimation in the black community from crack, crime, and the War on Drugs.
Just two months prior, Andre 3000 of OutKast had issued another cultural challenge of sorts at the second annual Source Awards. In the bosom of hip-hop, at the Paramount Theater in New York City's Madison Square Garden, he and Big Boi collected their Best New Artist honors to audible boos from the crowd. With OutKast quite literally cast aside as bicoastal tension brewed between East Coast label Bad Boy and West Coast stronghold Death Row,
Andre dropped a prophetic bomb: "I'm tired of folks, youknowhatimsayin, them closed-minded folks. It's like we got a demo tape but don't nobody want to hear it. But it's like this: The South got something to say and that's all I got to say."
When
Soul Food hit shelves on Nov. 7, it presented a resounding response to both Farrakhan's plea for spiritual rebirth and Andre's premonition of Southern redemption. The members of Goodie Mob had the audacity to speak in their own Southern dialect about their own Southern reality from their own Southern point of view. The result was an album so hyperlocal in content that those who lived outside of I-285 missed half the context.
Ironic, ain't it, how times have shifted. Now Atlanta is the center of the hip-hop universe. Our biggest musical exports rap in drug-addled drawls so thick even we can't understand them. But before there was
Dirty Sprite, there was the Dirty South. In 1995, Atlanta was a city on the make, full of Olympic hopes and Miami dope, scheming politicians and connected businessmen, Red Dogs and Dixie flags. Goodie Mob aired it all out over a narrative of death and reawakening.
The album may not have reached the platinum success of OutKast's debut, but it was more meaningful.
Soul Foodbecame the first hip-hop album to canonize "the Dirty South." It trumpeted issues of social justice alongside the trials of the streets. It chastised Newt Gingrich and Bill Clinton in one verse, and corrupt former city councilman Douglas "Buddy" Fowlkes and Governor Zell Miller in another. It was spiritual and Southern gothic; an album of mourning, equal parts haunting and healing.
In a genre full of bluster,
Soul Food stripped away all pretense to reveal the souls of young black men coming of age in the hood. It took intellect, passion, poetry, madness, and a political awareness that often bordered on paranoia.
DIWANG VALDEZ/AB+L RADIO
"It was our version of gangsta music, with some sense though," says producer Rico Wade, one-third of Organized Noize and Dungeon Family co-founder. "We took a stand with Goodie Mob. We needed to show that we are conscious. And the backdrop of it was dark because it was street. nikkas had come up in some pain."
Plenty of rap has come out of Atlanta over the last two decades — the entire discography of the most popular hip-hop duo of all time included. But no album has reflected and dissected the city of Atlanta with more honesty than
Soul Food. It upholds the tradition of the Rev. Martin Luther King Jr. while simultaneously ripping apart the mountaintop mythology of Atlanta as the proud black mecca. Without the record's soul-searching introspection, OutKast might never have made the leap from post-pubescent players to out-of-this-world ATLiens. And Southern hip-hop might still be questing for the depths of its soul.
Soul Food gets its just due as a classic, but it's also one of the most important social documents of the late-20th century. Equally inspired by personal trauma and political strife, the album made a conscious effort to wake the world up to Southern hip-hop while waking the South up to the dire state of the world.
"I felt like we were more activists than artists,"
CeeLo told Complex in a 2013 look back at the album. "At that time, we were fighting for the civil rights of Southern hip-hop to be counted."
At once past, present, and prescient, this is the album that went beyond merely putting Atlanta on the map. It grappled with the identity of the city in ways we're still too busy to appreciate.
IN A FUNK
"Lord it's so hard, living this life
A constant struggle each and
every day."
— CeeLo, "Free"
In an era when gangsta rap ruled, most mid-'90s hip-hop albums were known to start with a bang. Not
Soul Food. It begins with a cry for freedom. Over the sparse gurgles of a Hammond B3 organ, CeeLo does something nearly unprecedented in the genre: He unearths the Southern tradition of old Negro spirituals for a solo gospel intro. On "Free," CeeLo sings of his desire to shake off the shackles of a world where mental and spiritual enslavement have replaced the physical kind. It's bookended by the heavenly chorus heard on the album's closing song, "The Day After," where angelic voices sing: "I'm so happy we made it, I knew one day we would. All these years of struggle, were never understood."
In between the two, all hell breaks loose.
A narrative slowly emerges on
Soul Food in which a seemingly lost generation is cast as the protagonist in a psychodrama of its own undoing. If OutKast is baby baller music, this here is inner-city blues. Word to Marvin Gaye. Just one year after lacing Big and Dre with 'playalistic Cadillac grooves, Dungeon Family founders Organized Noize (Ray Murray, Sleepy Brown, Rico Wade) conjured a sound palette for
Soul Food that created the perfect contrast for the more mature Goodie. Dark, soulful, and contemplative, it bumps like dystopian funk.
"Thought Process" grapples with the senselessness and stress of the everyday hustle, as Khujo makes what is possibly hip-hop's first reference to "the trap." Cool Breeze challenges the stereotype that Southerners are too slow for the streets with a dope boy anthem full of "Dirty South" pride. "Cell Therapy" gets downright apocalyptic with its New World Order wake-up call. "Live at the O.M.N.I." twists the name of Atlanta's former sports and entertainment complex into a critique of mass incarceration that doubles as an uplifting call for unity to "One Million nikkas Inside." The Mob even pays homage to the nucleus of the black family with its own Dear Mama ode "Guess Who." And the title track puts a literal spin on the album's theme with a celebration of the best "Soul Food" dishes.
As the album pulses forward, a eulogy unfolds that becomes a metaphor for the myriad ways in which young black men are losing their lives and minds daily, while much of society ignores — or exploits — the systemic cycle.
When CeeLo pauses on "Fighting" to break down the Goodie Mob backronym — "Goodie Mob means the Good Die Mostly Over Bullshyt" — he's speaking of death as a phenomenon both physical and spiritual, personal and communal.
To get a sense of what made Goodie Mob special, you have to travel back in time to the woods of Southwest Atlanta in the late-'80s and early '90s. Back to when T-Mo and Khujo toted ax picks and called themselves the Lumberjacks. Back to when Big Gipp mobbed around town in an '84 sedan Deville, steady bouncing down Campbellton Road. Back to when CeeLo was a badass preacher's kid, known to slap folks across the face with little provocation. From the beginning, the members of Goodie Mob epitomized the S.W.A.T.S. (Southwest Atlanta Too Strong).
JOEFF DAVIS
STILL SERVING: “Bankhead Seafood, making me hit the door with a mind full of attitude. It was a line at the Beautiful. JJ’s Rib Shack was packed, too.” — Big Gipp, “Soul Food”
Like a lot of young men who came up in that era, they felt the lure of the streets.
When Khujo raps about being "out in the trap" on "Thought Process," he's spitting from life experience. But he also attended Morris Brown College for a couple of years with T-Mo, before transferring to Atlanta Area Tech (now Atlanta Technical College). Even as OutKast's
Southernplayalisticadillacmuzik began to move up the charts, the members of the Mob still juggled various side hustles and low-wage jobs to stay afloat.
"I was going to hair school during the day," Gipp says, "then going to [work at] a warehouse at night, then going to Dixie Hills to sell drugs with Khujo and Backbone. That was the real shyt. That was the routine."
Their time in the trap, mixed with the minimum-wage jobs and educational pursuits, combined to create something much more seasoned than the narrow subgenre of trap music that defines Atlanta today.
They represented the average, working-class Atlanta cat. And they made music with a message the streets could identify with because they weren't preaching from a place of privilege or playerdom.
"That was the psyche behind the album, too," Gipp says. "If you listen to
Soul Food, [it's obvious that] we done did some of this shyt. Don't go out and do this shyt. Some of this shyt, it's gonna backfire. You're not going to live from it."
NEW SOUTH ORDER
"The ideas and conclusions expressed in this work are mine alone. It is possible that one or more conclusions may be wrong. The purpose of this book is to convince you (the reader) that something is terribly wrong. It is my hope that this work will inspire you to begin an earnest search for the truth. Your conclusions may be different but together maybe we can build a better world."
— Milton William Cooper, Behold a Pale Horse
"Who's that peekin' in my window? Pow! / Nobody now."
— Khujo Goodie, "Cell Therapy"
When purported Naval Intelligence officer Milton William Cooper's book
Behold a Pale Horse was published in 1991, it quickly became the manifesto of choice for U.F.O. theorists and anti-government militia groups. But it also carved out an unlikely fan base: hip-hop heads.
The Mob was in the middle of a
Soul Food recording session one day when Busta Rhymes, who was working in a nearby studio, burst in to drop a copy of
Pale Horse on them. "That really turned us on," CeeLo told
Complex in 2013. "We passed that book around. Gipp read it. I read it. We all read it individually. We sat around and talked about it, discussed it, debated it."
Among Cooper's 500-page screed of conspiracy theories, including one linking JFK's assassination to a federal plot with extraterrestrials, were others that hit closer to home, such as the theory that HIV/AIDS was a tool of genocide created by the government to kill off the black population. It makes sense. Especially considering America's history of using African-Americans as medical guinea pigs without consent during the well-documented Tuskegee Syphilis Experiment.
Now that hip-hop's Illuminati suspicions have been reduced to a near-comical infatuation with Jay-Z's dynasty, the New World Order seems like old hat. But nobody was smiling when "Cell Therapy," the first single from
Soul Food, dropped in '95.
Wade's offbeat drum pattern and Khujo Goodie's surreal hook and opening verse combined to put a Southern Gothic spin on the approaching millennium. Gipp forewarns of a cashless society where implanted computer chips replace legal tender. T-Mo raps about "the New World plan [to] freeze the planet without the black man." And CeeLo translates the threat into terms instantly relevant to the hood when he wonders aloud if the gated entrance to his family's drug-infested apartment complex "was put up to keep crime out or keep our ass in."
JOEFF DAVIS/
CL FILE
MASS INCARCERATION: The Atlanta City Detention Center, which opened the same month of Goodie Mob's debut release, earned a subtle mention from Gipp on "Thought Process."