Simmons debuted his new podcast, “
The Bill Simmons Show” on October 1 and has since been on a tear. By October 16, the show’s 10 episodes had been downloaded nearly 4 million times, according to Simmons. It’s quickly become the top podcast in the iTunes sports category and the 14th most-popular podcast overall.
Assuming an industry average CPM of $25, Simmons’ show has likely pulled in around $350,000 since its debut, according to Pattiz. That number is almost certainly even higher considering the strength of Simmons’ brand and the scarcity of ad spots available to advertisers trying to get on his show, which pushes prices up.
Simmons stands to earn more with his current deal than he did while working with ESPN, where he was paid a salary, not based on how much revenue his podcast made. Simmons, then, has even more reason to attract as many new listeners as possible. He regularly promotes the new show on Twitter, where he has 4.7 million followers, and is likely to promote it further once the HBO show he is slated to host airs next yea