Gucci issues apology following backlash over sweater that appears to resemble blackface

invalid

Veteran
Joined
Feb 21, 2015
Messages
20,298
Reputation
7,069
Daps
82,101
That sweater kinda hot though. :patrice:
I'm certainly a fan of black artist taking symbols of oppression and making them our own.
If this was made by a black designer I'd consider it.
 
Joined
May 14, 2013
Messages
2,307
Reputation
1,669
Daps
10,125
Reppin
NULL
Gucci obviously did this in purpose. :usure:Gucci is basically what Biggie made Coogi in the 90's at this point. Gucci is an urban brand at this point because everyone who wears conspicuously branded Gucci products are black folks and more conspicously black folks from the hood and black rappers. All high end brands make conspiciously heavy branded clothes for broke nikkas to stunt in while their more expensive pieces are bought by elderly Eurocacs, waspy old money Americacs and Asians for quality. After that "Gucci Gang" song it was a wrap. Them cacs at Gucci were prolly like "wearing Gucci is basically like wearing blackface now". :hhh: Imagined an old ass white man wearing a fresh Pelle Pelle leather, some Trues and some black Nikes boots with the comb over lined up. These rich soulless cacs don't want to be associated with nikkas. Most Gucci I see folks wearing looks fake as fukk. You can tell you really dropping bread on that dumb shyt and who not just by looking at them. If Gucci were a neighborhood, cacs would have said there goes the neighborhood and left by now. And Gucci want their neighborhood back. This blackface sweater for black America is the burning cross on the front lawn of that newly purchased house in the suburbs of a black family.

Gucci was popular with black folks in the hood in the 80's, but social media and Internet makes it so easy for Gucci to see how the main people wearing Gucci in America are the Migos and people who look like them and aspire to be like them.

Not all non-black companies don't want black business though. Hennessy made it big through a black consumer base since the 70's and they hired a black American to be the head of urban marketing and he held that position for decades. Ralph Lauren used to be on that :mjpls:tip, but he finally acknowledged the Lo lifes in NYC damn near 40 years later and retro'd all of those Snow Beach and color block pieces from the 80's and 90's this winter to commemorate, and more importantly, capitlize off of that influence the Lo Life's and black folks in the hood in NYC had on Ralph being a contender. Look at how Ralph retro'd both the Snow Beach popularized by Raekwon and the Alpine Rugby piece popularized by Grand Puba in the same Fall/Winter season. :mindblown: It took Ralph damn near thirty years to acknowledge the impact black people had on his brand. Nike and Timberland wouldn't be shyt without black people. The Air Force 1 is the best selling Nike shoe of all time and black people put them on the map. If it weren't for black people in Harlem, Baltimore and Philly, the AF1 would have the gone the way of the Master P sneaker.

But Gucci doesn't need black dollars. And let's be honest. Gucci is just a trend in urban fashion. In a few years, nikkas won't be wearing Gucci like that anymore. For the exact reason that Gucci is racist and don't need a black consumer base because the already have the richest non-black folks in the world spending bread with them daily. :wtf:
 
Last edited:

J-Fire

Banned
Joined
Jul 5, 2012
Messages
6,701
Reputation
-1,381
Daps
7,683
Reppin
NULL
How come cristal got effectively boycotted and they didn’t even go at black people?

Just said it’s not for rappers/ hip hop which is a fraction of the field that employees black people.

Jay gave passes to everyone else from Barney’s to h&’. But I think jay was doing it just to market his liquor and people fell for it back in 2006 with cristal.
 

get these nets

Veteran
Joined
Jul 8, 2017
Messages
55,917
Reputation
15,393
Daps
207,665
Reppin
Above the fray.
How come cristal got effectively boycotted and they didn’t even go at black people?

Just said it’s not for rappers/ hip hop which is a fraction of the field that employees black people.

Jay gave passes to everyone else from Barney’s to h&’. But I think jay was doing it just to market his liquor and people fell for it back in 2006 with cristal.
You sort of predicted the Jay Z heel turn here. But you confused Jay Z with perhaps somebody else. I don't think Jay had a liquor brand or liquor endorsement deal when he gave Cristal the Heisman. What he did have at the time was a part ownership in trendsetting club/lounge franchise...the 40/40 Club and he was DIRECTLY setting global trends with his music and videos at the time. If you track Jay Z's rise, you'll note that he put Cristal on the map for rap fans. I' not sure liquor stores even stocked it before, but when Jay was at commercial peak.....stores put displays for that brand in the FRONT.

Also the direct quote from the article asked the company head about the association of the brand with the "bling lifestyle". That lifestyle is what rappers promoted , and that 9 to 5 people copied

In fact, the attitude of the house of Roederer to the unexpected popularity of Cristal among rappers is considerably more circumspect. Frédéric Rouzaud, who took over from his father as managing-director of the winery in January, says that Roederer has observed its association with rap with “curiosity and serenity”. But he does not seem entirely serene. Asked if an association between Cristal and the bling lifestyle could actually hurt the brand, he replies: “That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Pérignon or Krug would be delighted to have their business.”

Jay stopped serving Cristal at the establishment he co-owned, and started serving Krug and Dom P., and stopped giving Cristal free promotion in his songs.
 
Top