Gucci obviously did this in purpose.

Gucci is basically what Biggie made Coogi in the 90's at this point. Gucci is an urban brand at this point because everyone who wears conspicuously branded Gucci products are black folks and more conspicously black folks from the hood and black rappers. All high end brands make conspiciously heavy branded clothes for broke nikkas to stunt in while their more expensive pieces are bought by elderly Eurocacs, waspy old money Americacs and Asians for quality. After that "Gucci Gang" song it was a wrap. Them cacs at Gucci were prolly like "wearing Gucci is basically like wearing blackface now".

Imagined an old ass white man wearing a fresh Pelle Pelle leather, some Trues and some black Nikes boots with the comb over lined up. These rich soulless cacs don't want to be associated with nikkas. Most Gucci I see folks wearing looks fake as fukk. You can tell you really dropping bread on that dumb shyt and who not just by looking at them. If Gucci were a neighborhood, cacs would have said there goes the neighborhood and left by now. And Gucci want their neighborhood back. This blackface sweater for black America is the burning cross on the front lawn of that newly purchased house in the suburbs of a black family.
Gucci was popular with black folks in the hood in the 80's, but social media and Internet makes it so easy for Gucci to see how the main people wearing Gucci in America are the Migos and people who look like them and aspire to be like them.
Not all non-black companies don't want black business though. Hennessy made it big through a black consumer base since the 70's and they hired a black American to be the head of urban marketing and he held that position for decades. Ralph Lauren used to be on that

tip, but he finally acknowledged the Lo lifes in NYC damn near 40 years later and retro'd all of those Snow Beach and color block pieces from the 80's and 90's this winter to commemorate, and more importantly, capitlize off of that influence the Lo Life's and black folks in the hood in NYC had on Ralph being a contender. Look at how Ralph retro'd both the Snow Beach popularized by Raekwon and the Alpine Rugby piece popularized by Grand Puba in the same Fall/Winter season.

It took Ralph damn near thirty years to acknowledge the impact black people had on his brand. Nike and Timberland wouldn't be shyt without black people. The Air Force 1 is the best selling Nike shoe of all time and black people put them on the map. If it weren't for black people in Harlem, Baltimore and Philly, the AF1 would have the gone the way of the Master P sneaker.
But Gucci doesn't need black dollars. And let's be honest. Gucci is just a trend in urban fashion. In a few years, nikkas won't be wearing Gucci like that anymore. For the exact reason that Gucci is racist and don't need a black consumer base because the already have the richest non-black folks in the world spending bread with them daily.
