LinusCaldwell
From The Eastside with Love
I might have to start playing that hamburger helper in my whip. 
see what I did there?
see what I did there?
Hamburger Helper - Watch The Stove (The Mixtape)
Trill Bellamy
Whateva Man
a multinational billion dollar company really just associated their food product with cooking crack?
Nope. They talkin' about whippin' up that Beef Pasta, step 3 on the box
Greenhornet
A God Among Kings
PM me when a link hits these ooey gooey streets fam
Family Lives Matter
#FLM
Lefty The Hamburger Helper Glove officially in the Glove Hall of Fame off this tape along side legendary gloves like but not limited to: Michael Jackson's Sequin Glove, Nintendo's Power Glove, Freddy Krueger's Elm Street Glove and OJ Simpson's Bloody Glove
Lefty need to run for Glovernor
bruh....
bruh
I thought this was some joke by some dusty ass worldstar rapper
My face when I relized its actually by hamburger help, the real hamburger helper
I saw this on Facebook and immediately said "Let me guess, A new singing ass trap nikka. fukk outta' here
" then came to the booth since I haven't browsed in a while and I see the name again and featured also. I had to see the reactions to see if it was fukkery or actual good music. I didn't even press play, I just saw people were actually enjoying this 
so I listened and was shocked some of these songs actually knock. 
I tried to find the artist instagram only to realize its the actual food brand, Hamburger Helper.
This is why culture vulturing exist...
Cuz yall advocate multinational corporations pulling stunts like this.
An ad agency actually did... But u get the point.
Cuz yall advocate multinational corporations pulling stunts like this.
An ad agency actually did... But u get the point.
eastsideTT
Superstar
repped. shyt is beyond lame
Mr Hate Coffee
Veteran
That's what so funny about it. We have seen big companies like McDonalds and Pepsi hire famous platinum artists and get no traction with the songs and commercials. Hamburger Helper came through and crushed the buildings with lesser known artists.
Some background, seeing as how I know some folks who work at General Mills and on that marketing team. Hamburger Helper is pretty much a STRUGGLING brand. There's nothing about it that captures any of the food trends. It's not organic, healthy, etc. It's a bunch of processed crap in a box. Because of this their brand hasn't been growing.
Since it's doing so bad, the marketing team has full autonomy to just try whatever. Because at this point the head honchos at GM aren't paying them any attention. They're not a cash cow. The caveat... they have a small budget. Hamburger Helper can't really launch a large cross-channel marketing campaign. What's cool is that this is exactly how innovation happens... Some savvy folks on the marketing team, worked with an ad agency and a little bit of budget (relatively) and here's what we have.
Yup. But this is also because of their position like I mentioned above. They don't have the budget for celebrities and they needed to make an impact. It was quite a risk because of the associations, but they know their customer and it worked.
First half is right, second half not so much. It all depends on the company and then it depends on the brand. You'll never see Tide do some shyt like this. Proctor and Gamble is just way too conservative.
I'm happy it worked. The next question will be does it convert into sales.
Pinyapplesuckas
He's A Good Man
still no zip?
They don't really care about that shyt - they just taylor it to whatever cause they are faux outraging at the time i.e. Drake
This>>>>SS3
Industry plant.
