Kendrick benefitted heavily off the fact that so many people hate Drake and Drake split his focus. Not saying he wouldn't have won otherwise but it def helped that Drake wasn't only dealing with him.
Also the fact Drake has so many haters in the general public too. nikkas decided Kendrick won before they even traded bars just cause they like him and hate Drake. Let's keep it a buck.

plus they went back and gave a bunch of albums 5 mics. None of Red’s
