Because he let equally-talented, better-improvising foreigners come up, eat his food, and run his spot. 
Rusev, Owens, soon to be Zayn. His wrestling is A-1, but I don't think they see themselves developing deep storylines with Cesaro. I can't help but compare his mic time against Cena vs. KO's.
Imagine a video package for a PPV Cesaro feud against Cena where you hear "I'm the best in these 4 ropes. Where are your boots? Did you get those shoes from K-Mart?"
He and Rusev basically had the same push. Undefeated foreigner, seductive foreign, instant U.S. Title reign. One had more heat than the other.
I love Cesaro to but the logic now is probably, "Why push him to the top when you've got more depth with Ambrose as face or a returning Rollins or returning Cena (sorry) . No one's going to truly boo him as a huge heel because the crowd won't allow it.
In the foreseeable future, he'll end up eating a pin in a classic triple threat while caught up in the inevitable Zayn/Owens blood feud that'll make everyone forget we had this conversation for a while...

Rusev, Owens, soon to be Zayn. His wrestling is A-1, but I don't think they see themselves developing deep storylines with Cesaro. I can't help but compare his mic time against Cena vs. KO's.
Imagine a video package for a PPV Cesaro feud against Cena where you hear "I'm the best in these 4 ropes. Where are your boots? Did you get those shoes from K-Mart?"
He and Rusev basically had the same push. Undefeated foreigner, seductive foreign, instant U.S. Title reign. One had more heat than the other.
I love Cesaro to but the logic now is probably, "Why push him to the top when you've got more depth with Ambrose as face or a returning Rollins or returning Cena (sorry) . No one's going to truly boo him as a huge heel because the crowd won't allow it.
In the foreseeable future, he'll end up eating a pin in a classic triple threat while caught up in the inevitable Zayn/Owens blood feud that'll make everyone forget we had this conversation for a while...

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RUSEV WAS CUSTOM MADE TO FEED TO CENA AT MANIA, BROTHER! CESARO'S US TITLE RUN WAS TREATED LIKE THE WORTHLESS INTERCONTINENTAL TITLE, DUDE!



FACE ALL THE TIME, ROCKS A SUIT WELL, BROTHER!
"