How did Cole’s ATM flop with all that promotion?

[CrimsonTider]

Debut at 8...dropped to 43 the second week and now it’s slid to 57

I don’t know the last time we’ve seen a stars song flop like this with this much backing

It’s the official song of the playoffs and Cole is in every playoff promo


Are we st the point where labels can’t just force songs to be hits anymore?

 

[Pazzy]

Real easy. He lacks charisma on that record. It's great for the headphones though.

 

[BK The Great]

How is a song at 37 million views on youtube a flop? Charts aren't the only place you should be checking.

 

[BronxFleeZ]

Yo.. you rap? You know oh so much about sales & when and how nikkas flop, so you must know how to market singles to go number 1. You know how to manage? I need some help getting my music heard.

 

[LurkMoar]

he does not have a machine behind him like kendrick and drake

 

[Pazzy]

How is a song at 37 million views on youtube a flop? Charts aren't the only place you should be checking.

YouTube is free though.

 

[OGBIGBOY187]

Because he is fukking boring

 

[Dominic Brehetto]

he does not have a machine behind him like kendrick and drake

He is on the exact same label as Kendrick. He is not some indie artist.

 

[Dominic Brehetto]

How is a song at 37 million views on youtube a flop? Charts aren't the only place you should be checking.

The charts factor in YouTube views.

 

[Paper Boi]

he doesn't personally promote his music like other artists.


it is weird considering the NBA has been using it all playoffs though.


i'm a cole stan and i haven't listened to that album since the week it came out. a lot of the songs off that album just aren't fun to listen to.

 

[We Ready]

YouTube is free though.

All those YouTube millionaires are gonna be devastated when they find out.

 

[Secure Da Bag]

he does not have a machine behind him like kendrick and drake

Isn't he on Roc Nation?

 

[BK The Great]

The charts factor in YouTube views.

but 37 million views isn't easy to get. i'd say it's a moderate hit.

 

[Henri Christophe]

Song just not that fire


Catchy, sure


But it's not that fire... Maybe he should've featured Takeoff or something.

Or maybe better production

Cole needs to get with some of these new producers

 

[Tropical Fantasy]

he does not have a machine behind him like kendrick and drake

Cole has the same machine as Kendrick

ATM is on every other commercial for the NBA playoffs