How did DMX fall off a cliff so fast with popularity?

360dagod

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its not listener fatigue..its just the streets got gayer...they fell for that Ja Rule bullshyt..50 Cent eventually was doing "Best Friend" and NY never really chose Jay Z over DMX outright. He sold big with like Slippin coming out the week before.

Irv had ja firing on all cylinders for a bit...

Ja had some legit bangers that dmx would have sounded ill on...
 

Playaz Eyez

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Creatively and production wise, he was simply done after And Then There Was X. I recently revisited Grand Champ and Great Depression and they were underwhelming as hell. The production was very stale.

And obviously drugs played a part as well.
 

Elim Garak

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Creatively and production wise, he was simply done after And Then There Was X. I recently revisited Grand Champ and Great Depression and they were underwhelming as hell. The production was very stale.

And obviously drugs played a part as well.
I knew this even as a teen cracks started showing on and then there was x and after that album it was painfully obvious.
 

ThirdAct

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He lost the one of a kind dark sound of Its Dark and Hell is Hot. Each album after was lighter in sound. I mean he still had hits but It's Dark is what made him a star and that was his signature sound. I mean it's right there in his name - Dark Man X...so a production issue more than anything else IMO.
 
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Bigsuk

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:blessed:Jay z is a rare cat to stay on top all these years , dmx had a decent run , I think him going off doing movies sorta sidetracked him but the main thing is his personal problems from his addiction issues to his legal issues with the law aswell ...... 50 was the biggest rapper in the world at one point same as Wayne but it don’t last long .....that’s why I laugh wen people say pac or big would be still on top and I say hell no ... there’s no way them 2 would have stayed on top from the mid-90s up til now ....snoop has only stayed relevant due to other ventures etc same with puffy music wise both fell off years ago ... jay truly is a rare one :salute:
 

Asicz

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The real answer to the rise and fall of DMX sales may be the work of executives at Def Jam Lyor Cohen Kevin Lyles and and the brilliant Irv Gotti.
 

mson

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:blessed:Jay z is a rare cat to stay on top all these years , dmx had a decent run , I think him going off doing movies sorta sidetracked him but the main thing is his personal problems from his addiction issues to his legal issues with the law aswell ...... 50 was the biggest rapper in the world at one point same as Wayne but it don’t last long .....that’s why I laugh wen people say pac or big would be still on top and I say hell no ... there’s no way them 2 would have stayed on top from the mid-90s up til now ....snoop has only stayed relevant due to other ventures etc same with puffy music wise both fell off years ago ... jay truly is a rare one :salute:


But Jay wasn't even on top to begin with.
 

THE 101

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The thing people ignore was how weak his albums were after It's Dark.

The second and third albums had big singles and sold well but those albums weren't good. I feel like at some point people felt burned by the lack of quality on those albums. So Great Depression was almost a victim of that (and that album was weak too).
 

Real

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Its dark and hell is hot 1998- 4.8 million sold
flesh of my flesh blood of my blood 1998- 3.5 million sold
and then there was X 1999- 4.9 million sold
the great depression 2001- 1.8 million sold
Grand Champ 2003- 1.2 million sold

I could have swore the great depression sold like 4- 5 million until I looked it up, but he was done as a top selling rapper already in 2001. How did he go from going selling 5 million to never selling over 2 million again that quickly?

:gucci:
Drugs. U dummy
 

MJ Truth

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eventually rappers gon fall off

A Jay z career is rare
DMX never adjusted, tweaked, evolved, or improved his style at all. There was no way he wasn't gonna fall off quickly. Jay either kept switching shyt stylistically up or working with different producers/rappers so he could attract different audiences.
 
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