How Did Hot97 Falloff?

vdfebduderocks

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streaming, Youtube, + no real defining characteristic anymore.

Power 105 lapped them a long while ago when they expanded their audience, added some shock jock value with their interviews, went on syndication with iHeart. Hot 97 spent too much time sparring with them and not enough time working artists in rotation + embracing digital.

Their mixes are..... okay I guess? No one's tuning into Flex anymore. There's no such thing as radio premieres because of the Internet. Put free Spotify on and you'll have shorter ads than what you hear on the radio.
 

RennisDeynolds

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Reppin
Paddys Pub
Breakfast Club came through and crushed the buildings.

Didn't help hiring a west coast program director
 

vdfebduderocks

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Geespin took Power 105 to a whole different level and lapped Ebro. Unfortunately, Ebro thought being the morning host would save Hot 97. Nope.
 
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