He's portraying A character. He's been alluding to jesus since 'drop out'. Now he's putting on a performance, meshing his real life with this fantasy world that multimedia and contemporary culture created.
Like Jesus Kanye is offering his version of the truth-talking about what it's like to try to make it in this corporate world and how they are influencing culture for better and for worse
That's what this whole campaign is about. It's not just about rap anymore. Yes he wants to do fashion, but that's not what kanye is really doing. He's aware of his impact on contemporary music, fashion, and pop culture. He's combining his influence into one big Kanyeverse, one where fans can immerse themselves in, which they are already doing, but he's ensuring he gets the royalties for it. It's all about relevancy at it heart.
Like Jesus Kanye is offering his version of the truth-talking about what it's like to try to make it in this corporate world and how they are influencing culture for better and for worse
- Like Jesus, Kanye feels that he is crusading a revolution
- Like Jesus, Kanye is battling his share of 'hate' from many diffrent groups of people
- Like Jesus, Kanye is is juggling with being human, while also having a huge cultural influence, an internal conflict he is coming to grasp with....for what tho...a personal sacrifice?
That's what this whole campaign is about. It's not just about rap anymore. Yes he wants to do fashion, but that's not what kanye is really doing. He's aware of his impact on contemporary music, fashion, and pop culture. He's combining his influence into one big Kanyeverse, one where fans can immerse themselves in, which they are already doing, but he's ensuring he gets the royalties for it. It's all about relevancy at it heart.
