50 cent showed yall the blueprint with vitamin water, why make a few million as a paid spokesman when you can make a hundred million as an owner.
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Man that Fif deal was luck and timing. I read an article on that piece...man...he made so much damn money on a failing brand. He pretty much gave it life, put in shares, so when coca cola bought it, he made over 150 million over night. It reminds me of David Choe and Facebook.
I'm currently reading this article on JayZ and Ace of Spades. I didn't know he was the one that turned a house wine into the most expensive champagne you can buy at a club. I was in Shanghai and I asked them what was the most expensive bottle they had and they showed me an Ace of Spade. I thought that shyt was ancient, some connoisseur champagne...turns out they were a no name brand until JayZ mentioned it Show Me What You Got back in 2006.
http://hyuninc.com/post/4030902219/banned-jay-z-ace-of-spades-article
Since is a small family business there's no shares to buy, but apparently he makes 50 split off each bottle. cashing in at 50 mil a year. That family owes him their lives. Cristal has been on a decline ever since.
It's still risky to do what Fif did tho (Puff and Jay went the safest route) I agree with Harry B . It works for artists that are the hottest thing at the time, but if you're just an artist, it might not work, look how Pharells liquor flopped. Also now a days things get old fast. Sells on a drink might sore for 2 years and then bam, no one mentions it. Puff worked over time to get ciroc, put that shyt in everyones hands, but he has the power and alliances to do that, and MAINTAIN it at the level. JayZ was the CEO of Def Jam at the time...he had more than enough influence, even behind the scene with 'suits' eating it up. Now you got rich ballers all over the world buying that champagne and apparently in France it was a no name, average wine LOL.