Pusha T explained it better than I ever could.
"Some rappers just say a punchline, and it's like, "OK, we get it." But Big delved deep. He was a master painter with words. And his flow was just so effortless. I mean, I think I'm an awesome writer, but my bars still sound like bars. Big had all these intricacies, all these colors, all these witty things – and it didn't sound like a rap. It was a conversation."
That to me is why BIG is the GOAT.
"Some rappers just say a punchline, and it's like, "OK, we get it." But Big delved deep. He was a master painter with words. And his flow was just so effortless. I mean, I think I'm an awesome writer, but my bars still sound like bars. Big had all these intricacies, all these colors, all these witty things – and it didn't sound like a rap. It was a conversation."
That to me is why BIG is the GOAT.