I prefer to post on positive topics, but I can't ignore this thread.
This is an opinion piece from a Brotha who goes all the way back to the 80's. I've seen the best and worst of professional wrestling. I've loved the AWA (but I don't remember much of it) and distinctly recall the NWA, WCW, ECW and WWF/WWE.
WWE is at their creative nadir and it is primarily due to a failed vision. They no longer see value in anything other than their three main brands:
Wrestlemania,
John Cena, and the
McMahon family.
Those brands are inviolable and the WWE will do everything they can to sell these products to their fans.
Every decision is predicated on maintaining those brands. That means that they are willing to ignore, sacrifice and undermine the value of everything else:
They don't value championships.
They don't value booking logic, professional wrestling history, or creating compelling, wrestling-based storylines
They don't value tag teams or undercards.
So what we have left are the brands. For example, WWE brings in lapsed viewers by utilizing nostalgia and the promise of Hall of Famers during Wrestlemania.
The Wrestlemania brand is worth more than the actual matches. Fans flock to it because we expect big things from the event. However, Wrestlemania is just a brand name, like Doritos.
It doesn't mean that it's any good, and all of us remember a time back when it was better.
What happens when we run out of "legends"? What happens when John Cena turns 40? Or when Undertaker retires? What happens after Stone Cold "wrestles his last match"? Hulk Hogan? How many times can they keep wheeling out a greying and balding Shawn Michaels?
Vince McMahon lost his edge (no pun intended) when he went corporate. He no longer takes chances and he does not value the in-ring product. Look at how they botched Daniel Bryan's storyline.
It sold itself. Even if Vince relegated DB to a short term run, Vince should have layered it with other stories to build toward the Royal Rumble.
Superstars build new stars, and new stars are supposed to provide new angles and storylines.
Now, we're back to a 2007 remix/rematch: John Cena vs. Randy Orton. Think on that.
When Wrestlemania buy-rates begin to dip, we'll know whether a national professional wrestling enterprise is still viable. For now, the WWE is making money, and that is all that matters.