I personally think dating apps and social media changed the game. Women are sharing men more than ever. Look at this picture of this girl my boy is dating.
This is how many dudes that are trying to holla at her through facebook. She is not a bad chick...but she is cute. I was browsing POF and I saw a fat girl post a picture of how many dudes she had in her inbox. It was shocking. I personally wouldn't have fukk if she threw me the p*ssy.
A young woman isn't going to mess with an average dude when she got a better looking dude in her inbox that wants to smash. When women complain about fukkboys, they aren't talking about the average male. When I go to a bar, most men are getting shutdown. When I am out with my boy, these women give these dudes short ass conversation and rarely talk to them. I think 80/20 is exaggerating you just gotta shoot your shot a lot but I see how a lot of dudes can struggle with getting women.
Anyways, best advice is to work on yourself. Meaning hit the gym and focusing on getting your career in order.