<<TheStandard>>
I Am A God
So Dr. Dre was just flopping with everything he dropped
This came out in 96
This came out in 97-98
The Firm flopped due to label politics and the Aftermath presents album just wasn't it because he tried to pivot from gangsta rap and no one wanted it.
It just kinda felt like he wasn't around at all and the music industry moved on......Interscope's parent company actually wanted them to drop Dre because he was so far in the hole and Jimmy Iovine wasn't going for it.
You gotta keep in mind, music was different back then tho. It wasn't like today where we know these guys every move and artists are dropping mixtapes or songs are leaking on YouTube and what not.
There were so many major label releases and until 2pac, DMX and Jay-Z, we weren't accustomed to artists dropping new music every single year. It wasn't abnormal for an artist to not drop an album for 2-3 years and music tended to last longer as well. They could be pushing singles from ONE album for damn near a year and a half. Singles didn't burn out as fast either. The Benjamins originally came in 96 and then they remixed it, added Big and Kim and he was playing all throughout 98.
So Dre just being under the radar wasn't really thought about as he wasn't in an album cycle. It just was normal.......He popped up on Ras Kass' single and album
I think he was on Kurupt's project but until he dropped the Eminem project which led into 2001, he was just an afterthought.
This came out in 96
This came out in 97-98
The Firm flopped due to label politics and the Aftermath presents album just wasn't it because he tried to pivot from gangsta rap and no one wanted it.
It just kinda felt like he wasn't around at all and the music industry moved on......Interscope's parent company actually wanted them to drop Dre because he was so far in the hole and Jimmy Iovine wasn't going for it.
You gotta keep in mind, music was different back then tho. It wasn't like today where we know these guys every move and artists are dropping mixtapes or songs are leaking on YouTube and what not.
There were so many major label releases and until 2pac, DMX and Jay-Z, we weren't accustomed to artists dropping new music every single year. It wasn't abnormal for an artist to not drop an album for 2-3 years and music tended to last longer as well. They could be pushing singles from ONE album for damn near a year and a half. Singles didn't burn out as fast either. The Benjamins originally came in 96 and then they remixed it, added Big and Kim and he was playing all throughout 98.
So Dre just being under the radar wasn't really thought about as he wasn't in an album cycle. It just was normal.......He popped up on Ras Kass' single and album
I think he was on Kurupt's project but until he dropped the Eminem project which led into 2001, he was just an afterthought.