How washed do you remember people viewing Dr Dre prior to 2001?

<<TheStandard>>

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So Dr. Dre was just flopping with everything he dropped


This came out in 96



This came out in 97-98


The Firm flopped due to label politics and the Aftermath presents album just wasn't it because he tried to pivot from gangsta rap and no one wanted it.

It just kinda felt like he wasn't around at all and the music industry moved on......Interscope's parent company actually wanted them to drop Dre because he was so far in the hole and Jimmy Iovine wasn't going for it.

You gotta keep in mind, music was different back then tho. It wasn't like today where we know these guys every move and artists are dropping mixtapes or songs are leaking on YouTube and what not.

There were so many major label releases and until 2pac, DMX and Jay-Z, we weren't accustomed to artists dropping new music every single year. It wasn't abnormal for an artist to not drop an album for 2-3 years and music tended to last longer as well. They could be pushing singles from ONE album for damn near a year and a half. Singles didn't burn out as fast either. The Benjamins originally came in 96 and then they remixed it, added Big and Kim and he was playing all throughout 98.

So Dre just being under the radar wasn't really thought about as he wasn't in an album cycle. It just was normal.......He popped up on Ras Kass' single and album



I think he was on Kurupt's project but until he dropped the Eminem project which led into 2001, he was just an afterthought.
 
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'The Aftermath Presents...' compilation was a huge miss. Nobody fukked with that. Dre was on interviews talking about he's done with the gangsta rap and that can't sell anymore and he's done with the 40s etc.. etc.. and everyone collectively went :camby:

I did like the other single off that the 'East coast west coast killaz' joint just because of who was on it but that was about it. The album had a couple decent tracks tho sprinkled on there

'The Firm' collab didn't do what it was supposed to do either. Dre was in desperate need of something big and then Shady came along
 

Ashtrey

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Been there done that wasn't a big hit. Same with eastcoast killa. Same with zoom. ( i liked each single but the masses didnt)

Firm flop.

King Tee as flagship artist for Aftermath was a dumb move imo (as a youngin i saw T as flabby, i wanted dre to work with new talent). Source gave King t album 3.5 mics and Dre shelved the album.

Only after Em signing shyt changed. Then bytch Please with Snoop blew up and it was up since then.
 

JustCKing

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Always found it kinda funny how Dre allowed Jay-Z to pen that "my last album was The Chronic" ducktale.

Like if you think about it, it's low key a diss. The nikka basically making you admit you put out such a garbage album that we gotta pretend it never existed :wtf:

Not really ducktale. How many songs on Aftermath is Dre featured on besides "Been There Done That"? Its not even billed as a Dre album. Still a flop, but that was always more of compilation showcasing Aftermath that failed to officially launch the label.
 

DontEemTry

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Not really ducktale. How many songs on Aftermath is Dre featured on besides "Been There Done That"? Its not even billed as a Dre album. Still a flop, but that was always more of compilation showcasing Aftermath that failed to officially launch the label.
It was just as much his project as 2001, especially since Dre don't write his own rhymes anyway.
 

TheRtist

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He was on a lot of songs on 2001 though as opposed to what Aftermath was. 2001 was still billed as a Dre album whereas Aftermath was a showcase of his artists with other big name artists sprinkled in.

Very true. Mel man even had a track on 2001. It wasn't a true Dre album in the same vein as Chronic and 2001, or even Compton. Back then it was hard to identify a Dre album because he didn't know if he was a producer or rapper.
 

Mike Wins

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The Aftermath compilation was not a Dre album and was not marketed as a Dre album :unimpressed:

Looking back it's a nonsensical release. You a solo Dre track. One track featuring Nas, KRS and B-Real. RBX and King Tee solos which, all due respect, ain't moving any records. Rest of it was tracks from a bunch of no names that was never heard from again. They promoted one single, the Dre track. It's a miracle that shyt sold as much as it did.

But Dre name still carried weight. The narrative that Eminem saved him is oversimplification. All the pre-release hype for that album was because of Dre's involvement. That was the only industry co-sign that would have worked and made the public take Em serious off the bat. Regardless of a couple underwhelming projects Dre was still an icon and his name still carried weight. Eminem had to deliver, and he did, and that benefited Dre in a major way. But Dre involvement was the only reason the album had a chance to succeed in the first place.
 
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