I'm still trying to figure out how to effectively do that. There's so many supposedly black companies that are owned by whites. I should have bookmarked the site that had the list.
but for real, I'd like a comprehensive list of business that people can put their trust in. None of this record label bootleg "CEO" shyt that cats do yet they don't even register the "business" name with the state/govt.
To get on my directory you have to actually have a business license, federal tax ID, and registered with the state. You also have to provide proof of the licenses necessary in your industry. If you sell alcohol, we need to see a copy of your liquor license for example. Plus there will be reviews and a rating system. If you do shytty business, the market will weed you out. Unfortunately it won't be national, at least not in the beginning. I'm going to focus on Atlanta, then spread out from there.
The problem with most directories is 1) they're just hideous to look at 2) the technology the platform is built on is extremely archaic, and 3) they spread themselves too thin. They have a staff of 1 trying to list every black business in the US. It's damn near impossible to have any quality control doing it that way.
People need that confidence that they can do business with a fellow breh and its legit. One thing I gotta give to the natural hair community is that they promote that natural life but you also have alot of people (mostly females) doing their own products and selling them. Their needs to be a network that gives these companies a real push and platform to put their stuff out there, like Etsy. That site is caking off people who make all kinds of crafts and shyt and sell it online
Etsy is white owned obviously, but I agree with your sentiment. Black women unfortunately have been more serious about economic empowerment than black men and it's absolutely shameful IMO. Which is why I will never say shyt about black women in our community because they're doing shyt we've been refusing to do. I also have a 2nd business I'm going to start working on next year with my business partner that I hope to compete with Etsy. Once it launches I'll talk about on the coli but I think it would allow us to practice group economics more easily. In the meantime I recommend everyone to start shopping with blackshoppingchannel.com. It's black owned and they're trying to compete with Amazon. All of their products aren't black owned, but at the very least you know a black person is making money off the white produced product. I go there now before I go to Amazon.
I'd also want a directory that has more than 1-2 of a particular service. We need variety but we also need industries that require real mental effort (like accounting, architecture, computer stuff) to get that boost. You got alot of brehs who are graphic designers, computer programmers, engineers and these cats could be working together but none of them know each other because theres no incubator for them to chop it up. Then, sadly, they get jobs with these bigger companies and get put on the back burner.
That's something the directory can't address unfortunately. One of the biggest problems we face is that not enough of us want to be business owners. Personally I've made it my mission to convince every black person I know to start a business instead of working for white people. Sadly I told someone from my organization I belong to that and he told me it's sad that I feel that way about white people
It would be cool to get a co-sign from someone know (a paid spokesperson) so that people will take notice of it. Look at someone like Tariq. dude is doing him and while some may not agree with his message/methods, he's doing him, promoting black economic freedom and putting out his own product on his own. A co-sign form someone like that would be a good look. I'd rather hear it from him than someone who is being paid by corporations and are limited in what they can say
I'm already researching who I would use as a spokesperson and Tariq is definitely one of them. I have some marketing strategies already that would give me a platform to promote the site.
On another note sometime in the near future I'm gonna open a natural beauty supply store in Atlanta. I don't know of a single one and it's a market that's exploding as you already know. Black manufacturers will get preferential treatment obviously :jappls:
I bought Devin Robinson's book on entrepreneurship, and when I get closer to being serious about it I'm gonna get his book about how to open a black beauty supply store and take his course/seminar:
http://www.beautysupplyinstitute.com/
Here's a video of him talking about it on TV One: